Key Responsibilities

- Plan, execute, and manage performance campaigns on Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Independently manage a monthly ad budget of INR 20 Lakhs+ across platforms, ensuring optimal ROI/ROAS and cost-effective lead generation.
- Build, test, and refine audience segments — custom audiences, lookalike audiences, retargeting pools, and interest/behavior-based targeting.
- Make data-driven decisions based on campaign metrics such as CPL, CPA, ROAS, CTR, and conversion rates.
- Run structured A/B tests on ad creatives, copies, audiences, and landing pages to continuously improve performance.
- Track lead quality and funnel performance in close coordination with the internal team; optimize campaigns basis lead-to-sale conversion data.
- Set up and manage tracking infrastructure — Google Analytics, Meta Pixel/Conversions API, Google Tag Manager, and UTM tracking.
- Prepare regular performance reports and dashboards,



and present insights and recommendations to management.
- Stay current with platform algorithm updates, ad policy changes, and emerging digital marketing trends and tools.
- Collaborate with content, creative, and design teams to develop high-performing ad creatives and landing pages.

Requirements

- Bachelor's degree
- Proven hands-on experience managing Google Ads and Facebook/Meta Ads campaigns with monthly budgets of INR 20 Lakhs or more.
- Strong understanding of lead generation funnels and performance marketing metrics.
- Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
- Strong analytical skills with working knowledge of Excel / Google Sheets for reporting and analysis.
- Google Ads and/or Meta Blueprint certification preferred.
- Excellent communication skills and ability to work independently in a fast-paced environment.

📌 Digital Marketing Executive (Gurugram)
🏢 Cardekho.com
📍 Gurugram