Digital Marketing & Community Manager

Brands: PMC Hindi | Urjafy | Soham

Location: Delhi preferred

Employment Type: Full-time ABOUT PMC Hindi

PMC Hindi is a 24×7 Hindi meditation and spiritual-science media platform dedicated to making meditation, self-awareness and conscious living accessible to people across India and the world. As the Hindi media wing of the Pyramid Spiritual Societies Movement, PMC Hindi creates and distributes transformative content through television, YouTube, social media, the PMC App, online workshops, meditation programs and physical events.

Our purpose is to build a more peaceful, aware and compassionate society by connecting people with meditation, spiritual wisdom and practical tools for inner transformation.

Along with PMC Hindi, this role will also support:

Urjafy — a conscious wellness brand offering pyramid-energy and meditation-related products.

Soham — an initiative focused on meaningful experiences, spiritual programs and physical events.

ABOUT THE ROLE We are looking for a proactive, creative and data-driven Community & Marketing Manager who can manage community communication while planning and executing marketing campaigns across PMC Hindi, Urjafy and Soham.

This role requires someone who can combine community engagement, campaign execution, content distribution, SEO, Meta Ads and performance tracking.

The person will be responsible for ensuring that the right communication reaches the right community at the right time, while also tracking traffic, registrations, engagement, leads and conversions across different platforms. KEY RESPONSIBILITIES

1.

Community

Communication

- Plan and manage communication across PMC Hindi WhatsApp communities and groups.
- Ensure that program links, reminders, announcements and updates are shared on time with the relevant community.
- Maintain a clear WhatsApp communication calendar for programs, events, campaigns and product promotions.
- Coordinate with the Care Centre, program teams and community leaders to understand recurring questions and community needs.
- Ensure that all communication is transparent, accurate, compassionate and aligned with the brand.
- Support community engagement by responding to comments, messages and queries whenever required.
- Testimonials and Content Distribution
- Collect, organise and maintain a structured database of participant and customer testimonials.
- Ensure testimonials are published consistently across Instagram, Facebook, YouTube, WhatsApp, websites, the PMC App and other relevant platforms.
- Repurpose testimonials into reels, posts, stories, advertisements, website content and campaign creatives.
- Coordinate with the content, design and video teams to ensure timely production and publishing.
- Track the engagement, traffic, leads and conversions generated through testimonial content. 3.

Campaign

Planning and Execution

- Plan and implement marketing campaigns for PMC Hindi’s meditation programs, workshops, online events and physical events.
- Develop festival, product and promotional campaigns for Urjafy.
- Plan and execute campaigns for Soham programs, retreats and physical experiences.
- Create complete campaign plans including objectives, target audience, messaging, platforms, timelines, creatives, budget and expected outcomes.
- Coordinate campaign execution across social media, WhatsApp, YouTube,



websites, email and offline platforms.
- Ensure every campaign has a clear call to action, registration process and follow-up communication.
- Work closely with internal teams, volunteers, facilitators and event teams for smooth implementation.
- SEO and Organic Growth
- Conduct keyword research for PMC Hindi, Urjafy and Soham content.
- Optimise website pages, blogs, program pages, product pages and event pages for search engines.
- Improve YouTube titles, descriptions, tags, keywords and content discoverability.
- Coordinate with content teams to create SEO-friendly articles, landing pages and video content.
- Track organic traffic, keyword rankings and search performance.
- Identify opportunities to increase website traffic, registrations, product discovery and program reach through SEO.
- Regularly review and update existing content based on search trends and performance.
- Meta Ads and Paid Campaigns
- Plan, create and manage Meta advertising campaigns across Facebook and Instagram.
- Define campaign objectives, audiences, budgets, creatives and conversion goals.
- Track cost per lead, cost per registration, click-through rate, conversion rate and return on ad spend.
- Conduct creative, audience and messaging tests to improve campaign performance.
- Retarget website visitors, video viewers, social media audiences and previous participants where relevant.
- Make calculated recommendations regarding ad spending based on performance data.
- Coordinate with the design and content teams to develop high-performing advertising creatives.
- Ensure that paid campaigns are monitored, optimised and reported regularly.
- Analytics and Performance Tracking
- Track traffic and conversions from WhatsApp, Instagram, Facebook, YouTube, websites, email and paid campaigns.
- Use tracking links, UTM parameters and analytics tools to identify the source of leads, registrations and sales.
- Maintain campaign dashboards and performance trackers.
- Analyse which content, platforms, campaigns and messages are generating the best outcomes.
- Prepare weekly and monthly reports covering reach, engagement, traffic, registrations, leads, conversions and advertising performance.
- Use performance insights to recommend improvements in content distribution, messaging and marketing investment.
- Ensure marketing decisions are based on data rather than assumptions.
- Brand and Platform Coordination
- Manage marketing activities across PMC Hindi, Urjafy and Soham while maintaining the distinct identity of each brand.
- Ensure brand consistency in communication, campaigns, visuals and messaging.
- Coordinate with content writers, designers, video editors, producers, website teams, technology teams and community teams.
- Maintain campaign calendars, publishing schedules, task trackers and approval processes.
- Follow up with different teams to ensure that campaign deliverables are completed on time. 8.

Event

Marketing





- Plan promotional campaigns for PMC Hindi and Soham physical events, workshops, retreats and gatherings.
- Develop pre-event, during-event and post-event communication plans.
- Support registrations through digital campaigns, community communication, partnerships and paid promotions.
- Coordinate event announcements, speaker promotions, reminders, location information and attendee communication.
- Capture and distribute event highlights, participant experiences and testimonials after the event.
- Track event registrations and identify the platforms responsible for generating attendance.

REQUIRED SKILLS • Strong understanding of community management and digital marketing.

- Experience managing WhatsApp groups, communities and communication campaigns.
- Knowledge of SEO, keyword research and website optimisation.
- Hands-on understanding of Meta Ads Manager.
- Familiarity with Instagram, Facebook, YouTube and other digital platforms.
- Ability to understand campaign analytics, traffic sources, leads and conversions.
- Strong written and verbal communication skills in Hindi and English.
- Ability to plan, execute and manage multiple campaigns simultaneously.
- Strong coordination, follow-up and project-management abilities.
- Attention to detail and commitment to timelines.
- Ability to work with creative, technology, community and event teams.
- A solution-oriented, responsible and ownership-driven approach. PREFERRED TOOLS AND KNOWLEDGE • Meta Ads Manager
- Google Analytics
- Google Search Console
- YouTube Studio
- SEO and keyword research tools
- WhatsApp Business and WhatsApp Communities
- Google Sheets and campaign trackers
- UTM links and conversion tracking
- Social media scheduling and analytics tools
- Basic understanding of landing pages, email marketing and website content management EXPERIENCE • 2–4 years of experience in community management, digital marketing, campaign management, social media marketing or a related role.
- Experience managing paid and organic campaigns is preferred.
- Experience in wellness, spirituality, education, events, media, e-commerce or purpose-driven organisations will be an advantage.
- Candidates should be able to share examples of campaigns, communities, pages or brands they have previously managed. PERSONAL QUALITIES • Compassionate and community-focused
- Creative yet data-driven
- Organised and dependable
- Strong at execution and follow-up
- Comfortable working with multiple projects
- Curious and willing to learn
- Able to take ownership independently
- Aligned with meditation, conscious living and meaningful work WHAT SUCCESS LOOKS LIKE • WhatsApp communication reaches the correct communities on time.
- Programs and events receive consistent promotion across all relevant platforms.
- Testimonials are regularly published and repurposed.
- Website and YouTube content show improved search visibility.
- Paid campaigns generate measurable registrations, leads or sales.
- Campaign traffic and conversions are accurately tracked.
- Marketing budgets are used thoughtfully based on data.
- PMC Hindi, Urjafy and Soham campaigns are executed smoothly and on schedule. HOW TO APPLY

Email Subject

Application for Digital Marketing & Community Manager

Send your resume along with relevant work samples, campaign examples or portfolio to: [email protected]

📌 Digital Marketing & Community Manager (New Delhi)
🏢 Pyramid Meditation Channel Hindi (PMC Hindi)
📍 New Delhi