Key Responsibilities

1. Digital Marketing

- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.

- Manage Google Ads (Search, Display, Performance Max & YouTube).

- Generate high-quality B2B leads through paid campaigns.

- Conduct A/B testing for creatives, audiences, and landing pages.

- Monitor campaign performance and optimize Cost Per Lead (CPL).

2.Social Media Marketing

- Manage the company's Facebook, LinkedIn, Instagram, and YouTube accounts.

- Create monthly content calendars.

- Publish product updates, educational content, customer success stories, and project updates.

- Respond to social media inquiries and coordinate with the sales team for lead follow-up.

3.Content Creation

- Design social media creatives using Canva or Adobe Photoshop.

- Edit promotional videos, reels, and product demonstrations.

- Create brochures, presentations, banners, flyers, and digital marketing materials.

- Develop engaging content suitable for industrial and government audiences.

4.Photography & Videography

- Accompany the sales and technical team during machine demonstrations, customer meetings, exhibitions, and project sites.

- Capture high-quality photos and videos of machines in operation.

- Record customer testimonials, project updates, and case studies.

- Create professional promotional videos for digital platforms.

5.Website & SEO

- Update the company website with current products, brochures, blogs, and case studies.





- Perform basic Search Engine Optimization (SEO).

- Improve the company's Google Business Profile.

- Monitor website traffic using Google Analytics.

6.Lead Generation

- Develop digital campaigns to generate B2B leads.

- Create landing pages and lead generation forms.

- Build remarketing audiences.

- Coordinate with the sales team to ensure timely lead follow-up.

- Maintain lead records and campaign performance data.

7.Reporting & Analysis

Prepare weekly and monthly reports covering:

- Digital leads generated

- Cost Per Lead (CPL)

- Advertisement spend

REQUIRED SKILLS:

- Meta Ads Manager

- Google Ads

- Canva

- Adobe Photoshop (Basic)

- Adobe Illustrator (Preferred)

- CapCut / Adobe Premiere Pro

- Basic photography & videography

- Copywriting

- Google Analytics

- Microsoft Excel

- Basic SEO

- LinkedIn Marketing

PREFERRED QUALIFICATIONS:

- Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.

- 2–4 years of experience in Digital Marketing.

- Experience in B2B, Industrial, Manufacturing, Engineering, Construction Equipment, Machinery, or Capital Goods marketing will be preferred.

- Experience managing high-value product marketing campaigns.

- formance

- Website traffic

- Social media performance

- Conversion rates

- Return on Ad Spend (ROAS)

Please send your resume to [email protected] or WhatsApp +91 (phone hidden)

📌 Digital Marketing Associate (Indore)
🏢 Janak Equipments
📍 Indore