Deputy Manager - Business Marketing

We're looking for an execution-focused Business Marketing professional to join our team. This role is ideal for a marketing professional with 3–5 years of experience who enjoys working closely with business teams, translating commercial priorities into impactful in-store marketing programs, and driving merchant engagement through strong on-ground execution.

Key Responsibilities

- Plan and execute in-store marketing initiatives to drive merchant engagement, customer footfall, and transaction growth (GTV)
- Partner closely with business, sales, product, and creative teams to develop compelling in-store campaigns and merchant communication
- Coordinate end-to-end execution of marketing assets across merchant locations, ensuring timely deployment and quality implementation
- Identify opportunities to improve merchant performance through targeted activations, seasonal campaigns, and localized marketing initiatives
- Track campaign performance, gather market feedback, and provide regular updates to stakeholders
- Liaise with internal teams and external vendors/agencies to ensure seamless execution of marketing programs
- Support business teams with marketing collateral, campaign rollouts, and activation plans across key merchant segments
- Maintain execution calendars, budgets, and deployment trackers to ensure operational excellence

Required Qualifications

- 3–5 years of experience in Business Marketing, Trade Marketing,



Retail Marketing, or Marketing Operations
- Experience executing marketing campaigns across offline and retail channels
- Strong project management and coordination skills with the ability to manage multiple campaigns simultaneously
- Excellent stakeholder management skills with experience working across business, sales, and creative teams
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus)

Preferred Qualifications

- Experience in FinTech, Payments, Retail, QSR, Consumer Brands, or Banking
- Exposure to merchant marketing, retail activations, or trade marketing programs
- Experience working with creative agencies, production vendors, and printing partners
- Familiarity with campaign performance tracking and marketing analytics
- Understanding of retail customer journeys and point-of-sale marketing

Skills & Competencies

- Strong execution orientation with exceptional attention to detail
- Excellent planning, coordination, and organizational skills
- Ability to manage multiple stakeholders and competing priorities
- Problem-solving mindset with the ability to navigate execution challenges
- Solid ownership and bias for action
- Collaborative approach with the ability to work effectively across cross-functional teams
- Comfortable working in a fast-paced, execution-driven environment

📌 Deputy Manger - Business Marketing (Bengaluru)
🏢 Pine Labs
📍 Bengaluru