The Assistant manager -Marketing Social Media & Content will support the marketing team in driving brand visibility through creative development, digital marketing, social media management, and on-ground content creation.
This role requires a hands-on, execution-driven professional with skills in design, video editing, photography, and digital platforms, ensuring timely delivery of high-quality content that enhances engagement and supports marketing campaigns, events, and brand launches.

Social Media Content & Calendar Management

- Create and maintain a monthly content calendar aligned with marketing campaigns and events.
- Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms.
- Coordinate with designers, photographers, and videographers for quality content production.

2. Community Management

- Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice.
- Monitor online conversations and engage with the audience regularly to build loyalty.
- Address queries and complaints and escalate where necessary.

3. Influencer & Collaboration Management

- Identify and onboard relevant local influencers and creators for campaigns.
- Plan influencer visits, walkthroughs, contests, and content tie-ups.
- Track influencer deliverables and performance.

4. Campaign Execution & Promotion

- Support the execution of seasonal campaigns, event promotions, and tenant-focused content.




- Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team.
- Track and optimize campaigns for reach, engagement, and conversion.

5. Analytics & Reporting

- Monitor platform analytics to track performance (reach, engagement, follower growth, etc.).
- Prepare monthly social media reports with insights and recommendations.
- Identify trending formats, hashtags, and opportunities to keep content relevant.

6. Coordination with Tenants & Mall Events Team

- Liaise with store managers to gather updates on offers, new launches, and events.
- Promote tenant content through mall channels and encourage cross-tagging.

Role & responsibilities

Video & Content Performance

3. Social Media Growth & Engagement

- Increase follower base and engagement rate across social platforms
- Ensure consistent posting as per the approved content calendar
- Improve reach, interactions, and audience engagement
- Monitor performance metrics and suggest content optimizations

Preferred candidate profile

Required Skills & Competencies

- Proficiency in Adobe Photoshop, Illustrator, and Canva
- Strong video editing skills using DaVinci Resolve
- Hands-on photography and videography skills
- Solid understanding of social media platforms and content formats
- Knowledge of digital marketing and paid media
- Ability to multitask, meet deadlines, and work in a fast-paced environment
- Robust coordination skills for working with agencies and internal teams

📌 Executive Marketing -Social Media & Content-Video Editor (Pune)
🏢 City
📍 Pune