About the role: We are seeking a data-driven and cutting-edge Growth Marketer to drive our customer acquisition, retention, and engagement efforts. In this role, you will also be responsible for ensuring effective execution of strategies and fostering a culture of experimentation and growth. You will work cross-functionally with Product, sales, Analytics and customer success teams to develop and execute strategies that drive measurable business outcomes.

What will you do

- Growth Strategy and Execution
- Develop and implement multi-channel strategies to drive customer acquisition, retention, and lifetime value.
- Identify and optimize growth opportunities across digital channels, including paid ads, SEO, email, and social media
- Create and test innovative growth initiatives, such as referral programs, viral loops, content campaigns etc.
- Customer Lifecycle Management
- Design and execute campaigns to engage users at every stage of their journey, from onboarding to long-term retention.
- Develop lifecycle marketing campaigns to re-engage churned customers and boost user activity.
- Work closely with customer success teams to ensure smooth onboarding and adoption.
- Data Analysis and Optimization
- Analyze customer behavior, campaign performance, and funnel metrics to identify trends and opportunities for improvement.
- Use A/B testing and experimentation to optimize landing pages, email campaigns, and user flows.




- Leverage data insights to personalize communication and improve conversion rates.
- Collaboration and Communication
- Partner with the product team to align growth initiatives with feature launches and app updates.
- Collaborate with the sales team to support lead generation and nurture campaigns.
- Coordinate with content and design teams to create compelling assets for campaigns.
- Performance Monitoring and Reporting
- Track and report on KPIs such as Conversion rate, churn rate, retention rate, and return on investment (ROI) etc.
- Provide insights and recommendations for ongoing growth and marketing initiatives.

Skills & Qualifications:

- Proven track record (9+ years) in growth marketing, performance marketing, or a related role.
- Demonstrated ability to lead and manage a team, including hiring, coaching, and performance management.
- Strong analytical skills with experience using tools like Google Analytics, Mix panel, Amplitude, or similar.
- Proficiency in CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools (e.g., Clever tap, Braze).
- Knowledge of running and optimizing campaigns across paid channels (e.g., Google Ads, LinkedIn, Facebook).
- Hands-on experience with A/B testing and experimentation frameworks.
- Excellent written and verbal communication skills, with an ability to craft compelling customer messages.

📌 Deputy Lead, Growth Marketing (Sahibzada Ajit Singh Nagar)
🏢 RoundGlass
📍 Sahibzada Ajit Singh Nagar