Role Overview

We are looking for a Performance Marketing Manager to lead customer acquisition and drive profitable revenue growth across paid digital channels. The ideal candidate will combine strategic thinking with hands-on execution, while managing teams and agency partners to scale our D2C business.

Key Responsibilities.

- Own the end-to-end customer acquisition strategy across Meta and Google Ads.
- Manage and optimise annual media budgets of ₹50 lakh–₹1 crore+ to achieve key business metrics including ROAS, CAC, revenue, and current customer acquisition.
- Plan, execute, and optimise paid campaigns through audience targeting, bidding strategies, campaign structure, and landing page improvements.
- Lead the paid creative strategy by identifying winning creatives, messaging, and formats through continuous testing and performance analysis.
- Monitor and optimise campaign performance using metrics such as CTR, CVR, CPC, ROAS, and CAC.
- Partner with Creative and Content teams to build a strong experimentation pipeline and scale high-performing creatives.
- Lead, mentor, and develop the Performance Marketing team to drive operational excellence.
- Manage external performance marketing agencies, ensuring timely execution,



optimisation, and achievement of business KPIs.
- Collaborate closely with CRM, Analytics, Product, and Category teams to maximise campaign efficiency and business growth.

Requirements
- 5+ years of experience in Performance Marketing, preferably within a D2C or eCommerce business.
- Strong hands-on experience with Meta Ads, Google Ads, GA4, Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Proven experience managing annual advertising budgets of ₹50 lakh–₹1 crore+.
- Demonstrated success in scaling customer acquisition while maintaining profitability and efficiency.
- Solid understanding of performance creatives, audience segmentation, ad messaging, and creative testing methodologies.
- Experience leading teams and managing external agencies.
- Excellent analytical skills with expertise in ROAS, CAC, CTR, CVR, CPC, attribution modelling, and campaign optimisation.

Good to Have ● Experience in Beauty, Wellness, Nutrition, FMCG, Personal Care, or other consumer D2C brands.

● Exposure to Shopify, GA4, Meta Ads Manager, Google Ads, CRM platforms, and analytics tools.

📌 C Manager (Mumbai)
🏢 OZIVA
📍 Mumbai