Mission Brief: Build and Scale One of Our Leading D2C Brands in India We're looking for a builder to own one of Lenskart's leading D2C brands in India end-to-end. P&L;, growth strategy, and operational execution across retail, e-commerce, and marketing. Sitting at our India HQ, you'll effectively run the business as a founder would: setting the strategy, building the team, and making the commercial, brand, and operational calls that turn it into a category leader in India.

If you've founded a D2C brand, been part of a founding team, or consistently outperformed in a high-growth environment, this is a role built for you. This is a builder's role at the intersection of business leadership, brand, and retail. You'll work closely with the global brand team, our India leadership, and internal functions spanning category, retail, e-commerce, supply chain, and finance while building a lean India team to execute the mission. ? Core Mandate

1.

Business

Strategy & P&L; Ownership (The Founder Focus)

Own the brand's India P&L; end-to-end revenue, margin, and profitability making the trade-offs needed to build a healthy, scaling business.

Define and drive the India growth strategy: market entry sequencing, channel mix, pricing, and expansion roadmap across retail and online.

Position the brand clearly within our house-of-brands portfolio, with differentiation in price, design, and audience.

Decide where to invest stores, marketing, people, technology to maximise growth and return, and build the case for future investment.

- Retail, Category & Channel Execution (The Growth Focus)

Own store performance and expansion — driving sell-through, productivity, and the store economics that justify further rollout.





Partner with category and buying teams to shape assortment strategy, ensuring product-market fit for Indian consumers while staying true to the brand's global design DNA.

Drive the brand's presence and growth across our app, website, and D2C channels, balancing brand experience with commercial performance.

Identify and build new channels and partnerships — marketplaces, collaborations, wholesale, and more — to extend reach in India.

- Brand, Marketing & Consumer Experience

Ensure the brand's voice, positioning, and consumer experience in India stay true to its DNA within global brand guidelines.

Set the direction for the India marketing engine — brand campaigns, influencer and community building, and performance marketing — and hold the team accountable for outcomes.

Build a solid read on the Indian consumer — trends, buying behaviour, and sentiment — to keep the proposition sharp. 4.

Global

Coordination, Team & Stakeholder Leadership

Serve as the primary interface between the global brand team and India leadership — aligning on strategy, brand consistency, and market learnings.

Work across Retail, E-commerce, Category, Supply Chain, and Finance so the business runs as one integrated system.

Build, mentor, and lead a lean, high-performing India team.





Own business reviews and reporting cadences covering performance, strategy, and course corrections. The Essentials

Proven experience in business leadership, general management, or P&L; ownership, with meaningful experience building or scaling a D2C brand; exposure to fashion/lifestyle, retail, or consumer brands is a strong plus.

Proven ability to own and grow a P&L; — balancing revenue growth, margin, and working capital.

Strong grounding in brand building, retail operations, and consumer behaviour.

Entrepreneurial track record building or scaling a business, brand, or new market with founder-like ownership.

Experience or strong aptitude for working with global teams, balancing brand consistency with local relevance.

Proven ability to lead cross-functional teams and influence senior leaders.

Bachelor's or Master's in Business, Marketing, Economics, or a related discipline. ? The Mindset

Founder's Mentality: You think and act like you own the business, chasing outcomes and taking full accountability.

Brand Storyteller: You turn a brand's design DNA into stories and experiences that resonate.

Globally Minded, Locally Grounded: You carry a global identity faithfully while adapting it for Indian consumers.

Commercially Grounded: You balance brand ambition with the discipline of a healthy, profitable business.

Entrepreneurial: Comfortable with ambiguity, resourceful with limited support, driven to make things happen.

Collaborative Operator: You move easily between strategic, creative, and commercial conversations.

Execution-Focused: You see strategy through, chase details, and hold the bar high.

📌 C Business Head (Gurugram)
🏢 Lenskart.com
📍 Gurugram