Mission Brief: Build and Scale One of Our Leading D2C Brands in India

We're looking for a builder to own one of Lenskart's leading D2C brands in India end-to-end. P&L;, growth strategy, and operational execution across retail, e-commerce, and marketing. Sitting at our India HQ, you'll effectively run the business as a founder would: setting the strategy, building the team, and making the commercial, brand, and operational calls that turn it into a category leader in India.

If you've founded a D2C brand, been part of a founding team, or consistently outperformed in a high-growth setting, this is a role built for you.

This is a builder's role at the intersection of business leadership, brand, and retail. You'll work closely with the global brand team, our India leadership, and internal functions spanning category, retail, e-commerce, supply chain, and finance while building a lean India team to execute the mission.

? Core Mandate

- Business Strategy & P&L; Ownership (The Founder Focus)

- Own the brand's India P&L; end-to-end revenue, margin, and profitability making the trade-offs needed to build a healthy, scaling business.
- Define and drive the India growth strategy: market entry sequencing, channel mix, pricing, and expansion roadmap across retail and online.
- Position the brand clearly within our house-of-brands portfolio, with differentiation in price, design, and audience.
- Decide where to invest stores, marketing, people, technology to maximise growth and return, and build the case for future investment.

- Retail, Category & Channel Execution (The Growth Focus)

- Own store performance and expansion — driving sell-through, productivity, and the store economics that justify further rollout.




- Partner with category and buying teams to shape assortment strategy, ensuring product-market fit for Indian consumers while staying true to the brand's global design DNA.
- Drive the brand's presence and growth across our app, website, and D2C channels, balancing brand experience with commercial performance.
- Identify and build new channels and partnerships — marketplaces, collaborations, wholesale, and more — to extend reach in India.

- Brand, Marketing & Consumer Experience

- Ensure the brand's voice, positioning, and consumer experience in India stay true to its DNA within global brand guidelines.
- Set the direction for the India marketing engine — brand campaigns, influencer and community building, and performance marketing — and hold the team accountable for outcomes.
- Build a strong read on the Indian consumer — trends, buying behaviour, and sentiment — to keep the proposition sharp.

- Global Coordination, Team & Stakeholder Leadership

- Serve as the primary interface between the global brand team and India leadership — aligning on strategy, brand consistency, and market learnings.
- Work across Retail, E-commerce, Category, Supply Chain, and Finance so the business runs as one integrated system.
- Build, mentor, and lead a lean, high-performing India team.




- Own business reviews and reporting cadences covering performance, strategy, and course corrections.

The Essentials

- Proven experience in business leadership, general management, or P&L; ownership, with meaningful experience building or scaling a D2C brand; exposure to fashion/lifestyle, retail, or consumer brands is a strong plus.
- Proven ability to own and grow a P&L; — balancing revenue growth, margin, and working capital.
- Strong grounding in brand building, retail operations, and consumer behaviour.
- Entrepreneurial track record building or scaling a business, brand, or new market with founder-like ownership.
- Experience or strong aptitude for working with global teams, balancing brand consistency with local relevance.
- Proven ability to lead cross-functional teams and influence senior leaders.
- Bachelor's or Master's in Business, Marketing, Economics, or a related discipline.

? The Mindset

- Founder's Mentality: You think and act like you own the business, chasing outcomes and taking full accountability.
- Brand Storyteller: You turn a brand's design DNA into stories and experiences that resonate.
- Globally Minded, Locally Grounded: You carry a global identity faithfully while adapting it for Indian consumers.
- Commercially Grounded: You balance brand ambition with the discipline of a healthy, profitable business.
- Entrepreneurial: Comfortable with ambiguity, resourceful with limited support, driven to make things happen.
- Collaborative Operator: You move easily between strategic, creative, and commercial conversations.
- Execution-Focused: You see strategy through, chase details, and hold the bar high.

📌 C Business Head (Gurugram)
🏢 Lenskart.com
📍 Gurugram