We are seeking an experienced CRM Manager to lead our customer lifecycle and retention marketing strategy across multiple European markets. This role will own our email, WhatsApp, and lifecycle marketing programs, manage our Klaviyo platform end-to-end, and build high-performing customer journeys that increase engagement, customer lifetime value, and subscription growth.

You will play a key role in scaling customer relationships across our fitness ecosystem while driving the lifecycle strategy behind the Sportstech Live subscription platform. The ideal candidate combines strategic thinking, strong analytical skills, hands-on execution, and a robust understanding of AI-powered marketing workflows, leveraging tools such as Claude AI to improve campaign performance, personalization, automation, and operational efficiency.

Key ResponsibilitiesCRM Strategy & Lifecycle Marketing

Own and execute the end-to-end CRM roadmap and customer lifecycle strategy.

Develop, optimize, and manage automated customer journeys including:

Welcome Series

Browse Abandonment

Abandoned Cart

Post-Purchase Education & Product Onboarding

Cross-Sell & Upsell Campaigns

Accessory Recommendations

Win-Back Campaigns

VIP & Loyalty Programs

Continuously improve customer engagement, retention, and revenue through lifecycle optimization.

Sportstech Live Subscription Lifecycle

Build and optimize lifecycle programs supporting the Sportstech Live subscription experience.

Develop automated journeys for

Free Trial Onboarding

Trial-to-Paid Conversion

Subscriber Engagement

Churn Prevention

Reactivation & Win-Back Campaigns

Monitor and improve subscription retention and customer lifetime value.

Multi-Market CRM Expansion

Lead CRM rollout across multiple European markets including:

Germany (DACH)

France

Spain

Italy

Create localized customer journeys and ensure culturally relevant messaging.

Ensure compliance with GDPR, consent management, and country-specific opt-in requirements.

Campaign Optimization & Experimentation

Design, execute, and evaluate extensive A/B and multivariate testing initiatives.

Optimize

Subject Lines

Preview Text

Email Content

Offers & Promotions

Creative Assets

CTA Placement

Send Times

Audience Segmentation

Personalization Strategies

Translate testing insights into scalable improvements that drive measurable business impact.

Klaviyo Platform Management

Own and administer the Klaviyo ecosystem.

Build and maintain

Automated Flows

Customer Segments

Dynamic Lists

Email & WhatsApp Campaigns

Reporting Dashboards

Ensure CRM automation is scalable, efficient, and aligned with business goals.

AI-Driven CRM Optimization

Leverage Claude AI and other Generative AI tools to improve campaign planning, customer segmentation, lifecycle strategy, and CRM workflows.

Utilize AI to generate personalized email and WhatsApp content while maintaining brand consistency.

Apply AI for campaign performance analysis, reporting, audience insights, and optimization recommendations.

Use AI to accelerate localization and content adaptation across multiple European markets.

Develop AI-assisted A/B testing hypotheses and optimize customer journeys using data-driven insights.

Implement prompt engineering best practices to improve CRM productivity and marketing effectiveness.

Stay up to date with emerging AI technologies and recommend innovative solutions to improve customer engagement and operational efficiency.

Shopify, Amazon & Technical Collaboration

Collaborate closely with Product,



Engineering, and Web teams to ensure seamless integration between Klaviyo, Shopify, and supporting marketing technologies.

Manage customer events, tracking, catalog synchronization, and data flows.

Work closely with eCommerce teams to support CRM initiatives across Shopify and Amazon Marketplace.

Leverage customer insights from Shopify and Amazon to improve lifecycle campaigns, customer segmentation, and retention strategies.

Support data quality, CRM infrastructure improvements, and omnichannel customer experiences across email, WhatsApp, Shopify, and Amazon.

Analytics & Performance Reporting

Monitor, analyze, and report CRM performance using key business metrics including:

Click-to-Open Rate (CTOR)

Open Rate

Click-Through Rate (CTR)

Conversion Rate

Revenue per Recipient

Customer Lifetime Value (LTV)

Repeat Purchase Rate

Subscription Trial Conversion Rate

Customer Retention Rate

Churn Rate

Provide actionable insights and recommendations to improve campaign effectiveness.

Data Quality & Deliverability

Maintain high standards of audience segmentation and database hygiene.

Monitor deliverability, sender reputation, and email performance.

Implement CRM best practices to maximize inbox placement and engagement.

Cross-Functional Collaboration

Partner with Brand, Creative, Product, and Marketing teams to deliver consistent, motivating, and customer-centric messaging.

Ensure all communications reflect Sportstech's premium fitness brand, community values, and results-driven approach.

Required Qualifications

Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.

5+ years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.

Proven experience managing CRM strategies for eCommerce, fitness, wellness, consumer electronics, or subscription-based businesses.

Advanced hands-on expertise with Klaviyo, including automation, segmentation, reporting, and lifecycle management.

Strong hands-on experience with Shopify and a solid understanding of Amazon Marketplace, including eCommerce customer journeys, marketplace best practices, promotions, and customer behavior.

Experience integrating Shopify with Klaviyo and supporting omnichannel CRM strategies.

Strong experience building and optimizing subscription lifecycle programs.

Experience launching CRM initiatives across multiple European markets.

Deep understanding of GDPR, consent management, and regional compliance requirements.

Strong analytical mindset with the ability to interpret data and make data-driven decisions.

Excellent communication, project management, and stakeholder management skills.

Required Technical SkillsCRM & Marketing Automation

Klaviyo

Email Marketing Automation

WhatsApp Marketing

Lifecycle Marketing

Customer Journey Mapping

Customer Segmentation

Personalization

Behavioral Targeting

AI & Generative AI (Required)

Hands-on experience with Claude AI for CRM strategy, campaign planning, customer lifecycle optimization, reporting, and workflow automation.

Experience using Generative AI tools such as Claude, ChatGPT, Gemini,



or Microsoft Copilot to improve CRM operations.

Strong Prompt Engineering skills for generating high-quality marketing content, customer communications, campaign strategies, and analytical insights.

Ability to use AI for:

Email and WhatsApp campaign creation

Personalized customer messaging

Subject line optimization

Audience segmentation

Campaign reporting and insights

Customer journey optimization

Lifecycle flow design

Content localization

A/B testing hypothesis generation

Performance analysis

Experience integrating AI into day-to-day CRM workflows to improve efficiency, scalability, and campaign effectiveness.

Understanding of responsible AI usage, data privacy, and governance in customer communications.

eCommerce Platforms (Required)

Shopify (Customer Data, Events, Catalog Management, Shopify Flow, Shopify Integrations)

Amazon Marketplace knowledge, including customer lifecycle, product catalog structure, promotions, marketplace best practices, and customer purchase behavior.

Experience integrating Shopify with Klaviyo and marketing automation platforms.

Familiarity with customer events, product feeds, data synchronization, and omnichannel customer journeys across Shopify, Amazon, Email, and WhatsApp.

Subscription Marketing

Free Trial Optimization

Trial-to-Paid Conversion

Churn Prevention

Customer Retention

Reactivation Campaigns

Lifecycle Automation

Analytics & Reporting

Google Analytics (GA4)

Looker Studio (preferred)

Dashboard Reporting

Customer Data Analysis

Performance Reporting

Testing & Optimization

A/B Testing

Multivariate Testing

Conversion Rate Optimization (CRO)

Statistical Analysis

Experiment Design

Performance Measurement

Marketing Metrics

CTOR

CTR

Open Rate

Conversion Rate

Revenue per Recipient

Customer Lifetime Value (LTV)

Customer Acquisition Cost (CAC)

Repeat Purchase Rate

Trial Conversion Rate

Retention Rate

Churn Rate

Nice to Have

WhatsApp Business API experience, including template messaging and opt-in compliance.

Loyalty, rewards, or ambassador program management experience.

Experience with Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Bloomreach, or Mailchimp.

Knowledge of Customer Data Platforms (CDPs).

Experience managing multilingual campaigns across European markets.

AI certifications or Prompt Engineering certifications.

Passion for fitness, wellness, and customer engagement.

What Success Looks Like

Increased customer engagement and retention across all CRM channels.

Higher subscription conversion and reduced churn for Sportstech Live.

Continuous optimization through structured A/B and multivariate testing.

Successful rollout of localized CRM programs across European markets.

Effective adoption of Claude AI and Generative AI to improve campaign execution, personalization, reporting, and operational efficiency.

Strong CRM integration across Klaviyo, Shopify, and Amazon Marketplace to deliver a seamless omnichannel customer experience.

Increased customer lifetime value, repeat purchases, and measurable business growth through data-driven CRM strategies. If you're passionate about customer lifecycle marketing, AI-powered CRM innovation, Shopify and Amazon eCommerce, retention strategy, experimentation, and creating personalized customer experiences that drive long-term growth, we'd love to hear from you.

Mail: [email protected] / [email protected]

Contact: +91 (phone hidden)

Location: Chennai, Tamil Nadu

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