Role Description: Customer Integrations Lead (Commercial Excellence)

Role Purpose

Own and drive the business side of customer integrations to enable scalable, low-touch ordering and data exchange across prioritized customers and channels. The role defines and governs standard “ways of connecting” such as EDI, TecCom, and platform integrations (e.g., Amazon Vendor, AutoDoc, AutoZone), ensuring integrations are standardized, value-driven, and delivered through a single business interface toward IT.

Core Accountabilities

1. Business ownership of standard integration models

Define, maintain, and continuously improve standard integration models across customer and channel types, with a strong focus on scalability and reuse.
1. Value-based prioritization of ways of connecting

Own the prioritization of customer integrations based on customer value, automation potential, and commercial impact, ensuring focus on integrations that enable growth and reduce manual effort.
1. Single business interface toward IT delivery

Act as the single point of contact from the business toward IT delivery teams for all customer integration initiatives, ensuring clear requirements, aligned priorities, and successful outcomes.

Key Responsibilities

- Strategy and governance

Define and own the customer integration strategy and target landscape

Establish governance, standards, and templates for integration models

Ensure alignment with Commercial Excellence and Lead-to-Order principles

- Demand shaping and prioritization

Translate commercial needs into a prioritized integration roadmap

Steer demand toward standard solutions and avoid unnecessary custom integrations





Balance global standards with critical local or customer-specific needs

- Requirements and delivery enablement

Define business requirements and success criteria for integrations

Ensure business readiness for onboarding, testing, and go-live

Support IT delivery by providing clear direction, decisions, and prioritization

- Customer onboarding and lifecycle management

Drive repeatable onboarding playbooks for integration-enabled customers

Ensure integrations are stable, scalable, and continuously improved

Reduce exceptions, manual handling, and operational complexity over time

- Stakeholder management

Collaborate with Sales, Customer Service, Operations, and IT

Act as the business owner toward integration services and external partners

Communicate clearly with both executive stakeholders and operational teams

Key Deliverables

Customer Integration Strategy and Roadmap

Standard Integration Model Catalog (EDI, TecCom, platform integrations)

Business requirements and acceptance criteria

Customer onboarding and integration playbooks

Success Measures

Increased share of automated orders and data flows

Faster and more predictable onboarding of prioritized customers

Reduced manual effort and integration-related complexity

Scalable growth without proportional increase in operational workload

Experience and Competencies

Strong understanding of B2B customer onboarding and Lead-to-Order processes

Experience with customer integrations such as EDI, TecCom, or marketplace platforms

Proven ability to standardize, prioritize, and scale business processes

Robust stakeholder management skills and ability to act as a single business interface toward IT

Structured, business-driven, and outcome-focused mindset

📌 Customer Integration Lead (Commercial Excellence) (Bengaluru)
🏢 Suitable Ai
📍 Bengaluru