WhatsApp marketing

- Run our WhatsApp Business Platform day to day: drafting templates, submitting them, managing approval timelines and quality rating

- Execute the campaign calendar and manage send frequency so we dont burn the list

- Keep cost per send in check categorise templates correctly (utility vs marketing), use free service windows where they apply

- Support paid media by routing Click-to-WhatsApp traffic into owned conversations

Email marketing

- Run the email calendar: campaign scheduling, segmentation, copy, design briefs

- Write subject lines and body copy in our voice warm, specific, never shouty

- Maintain deliverability: list hygiene, sender reputation, Promotions-tab placement, unsubscribe health

Lifecycle flows

- Abandoned cart and browse abandonment

- Post-purchase: delivery updates, review requests, cross-sell into recent ranges

- Replenishment triggers based on repurchase cycle

- Winback and lapsed-customer journeys

- Welcome series for first-time buyers.

Segmentation & reporting

- Build and maintain segments from Shopify order data first-time, repeat, high-AOV,



lapsed, category-specific

- Apply suppression logic so customers never get an offer for something they just bought

- Report weekly on CRM-attributed revenue, open and click rates, repeat purchase rate, cost per send

Customer conversations

- Handle inbound WhatsApp, email and Instagram DM queries — delivery, product and gifting questions

- Turn complaints into recovered orders and reviews

- Feed what you hear back into product, ops and copy. You’ll be closest to the customer; we want that insight

Calendar & coordination

- Build the monthly calendar mapped to festivals, seasons and launches — with correct dates, locked well in advance

- Brief designers on creative and manage the pipeline to hit send dates

- Coordinate with the quick-commerce team so owned channels support Blinkit and Zepto launches, not just the website.

- Hands-on with an email platform (Klaviyo, Mailchimp, WebEngage, MoEngage or similar).

📌 Crm Executive (New Delhi)
🏢 Minus 30
📍 New Delhi