We're hiring a Creative Strategist at MakeUGC. Most agencies think content starts with a script. We think it starts with understanding why someone stops scrolling. This isn't a copywriting job. It isn't a social media manager role either. You'll work directly with the founders to build performance-first UGC campaigns for D2C brands. What you'll do

Break client briefs down into customer insights and pain points

Research competitors, reviews and winning ads

Develop creative angles, hooks and campaign concepts

Write UGC scripts creators can naturally deliver

Create explicit visual direction and shooting briefs

Match creators to the right concepts

Review creator drafts with actionable feedback

Work with editors so every video is built for performance You're a good fit if:

You save ads that make you stop scrolling

You ask "why did this work?" before "how do I copy it?"





You understand Meta and Instagram creative, not just trends

You think in hooks, psychology and storytelling

You use AI to move faster, not to think for you Bonus points: UGC, D2C brands, Meta Ads, consumer psychology, influencer marketing, performance marketing We're a small team. That means ownership from day one — you'll help define how creative strategy works here, not execute someone else's playbook. ? Onsite, Kolkata To apply, send:

Your resume

Portfolio (campaigns, scripts or decks) We're not looking for the most experienced person. We're looking for someone who can't stop thinking about why people buy. ? [email protected]

📌 Creative Strategist (Kolkata)
🏢 MakeUGC.in
📍 Kolkata