1 Line JD - We’re looking for a gritty, hands-on Creative Strategist and Performance Copywriter who "thinks in strategy but bleeds copy" to own our end-to-end paid ad funnels, direct visual design, and leverage AI to scale high-converting creatives in a high-chaos, bootstrapped AI-EdTech environment.

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About The Org - Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses Funding - Bootstrapped Org Size ~ 300

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About The Role - Role Level - Mid to Senior Experience: 3-4 years Reports to: AVP – Marketing

We're looking for someone who thinks in strategy but bleeds copy. You'll own the creative direction for all paid marketing - from the first hook to the final CTA - and work closely with designers to bring it to life. You're not just a writer. You're the person who decides why we say what we say.

What you’ll do -

- Own end-to-end creative strategy for paid marketing - Meta, YouTube, Google - from concept to brief to live
- Write high-converting ad copy across formats: hooks, scripts, headlines, landing page copy, email sequences
- Brief and guide designers on visual direction - you translate strategy into design language
- Build and maintain a swipe file of winning creatives; share weekly learnings with the performance team
- Develop copy frameworks - hooks, CTAs, angle banks - that the broader team can use
- Use AI tools (ChatGPT, Claude, Jasper) to scale content production without compromising quality




- Automate repetitive copy tasks (variant generation, A/B test copies, brief templates) to maximise output
- Stay on top of competitor creative - Scaler, upGrad, Masai - and bring insights to the table proactively

What we’re looking for -
- 3–4 years in performance copywriting or creative strategy - edtech, D2C, or high-growth startup preferred
- A portfolio with real paid ad examples - not just brand copy, but stuff that converted
- Proven ability to write across tones: aspirational, urgent, conversational, authoritative
- Experience briefing designers - you can articulate visual direction, not just copy direction
- Comfortable with Meta Ads Manager, Google Ads, and basic analytics (CTR, hook rate, CVR)
- Hands-on with AI writing and automation tools - you use them to go faster, not as a crutch
- Strong sense of structure: you build systems, not just one-off pieces BONUS POINTS
- Experience in masterclass or webinar funnel copy
- Know what GEO/AEO is and have written content optimised for AI-generated answers
- Have built a creative testing framework before

Non-Negotiables - It’s a very hands-on and challenging role, not for comfort seekers. You need to be ready to get your hands dirty and write the copy, hook the video, or tweak the script yourself whenever needed. Brownie Points for -

- The candidate has a solid linkedIn game and a strong personality that the team can look up to
- Strong patience to work in a high chaos build-and-break environment

📌 Creative Strategist & Copywriter | AI Skilling company (Bengaluru)
🏢 Tamatar Talent
📍 Bengaluru