AI Immersive Production_Creative Director Q227 1.

Experience Strategy & Transformation • Define CX vision, north-star, experience principles, and strategic roadmaps for AI-enabled products and services.

- Identify high-impact opportunities across journeys, operations, and AI-led transformation.
- Lead journey mapping, service design, and future-state experience definition to unlock value.
- Establish experience governance frameworks that support responsible, scalable, and measurable AI adoption. 2.

Business

Value & Impact • Build data-backed business cases with explicit ROI, adoption, trust, efficiency, and value-realization measures.

- Define success metrics across CX, task completion, containment, fallback performance, adoption, revenue impact, and operational efficiency.
- Align AI experience strategy with business, product, technology, risk, and financial goals.
- Translate AI capabilities into practical user outcomes, prioritised use cases, and transformation roadmaps.
- AI and Immersive Production • Build and own production pipelines that connect AI tools, 3D/CGI workflows, digital twin platforms, and video production • Act as the technical SME in client pitches, workshops,



and strategy conversations • Partner with Business Development to shape new service offerings, pricing, and RFP responses • Work closely with Experience Design and Immersive Experience teams to align creative vision with technical execution • Represent the agency externally through speaking engagements, whitepapers, and industry events • Evaluate and integrate emerging tools (generative AI, real-time engines, digital twin platforms, capture technology) • Mentor internal teams and raise the bar on technical capability • Lead pipeline development for AI-enabled 3D, Digital Twin, and video production workflows, from concept and asset strategy to prototyping, integration, quality checks, and handoff.
- Translate emerging technologies across 3D visualization, Digital Twins, synthetic media, AI video, and intelligent production workflows into scalable experience concepts and client-ready solutions.
- Partner with creative technologists, 3D artists, video producers, data scientists, and engineering teams to define reusable workflows, governance guardrails, production standards, and delivery playbooks

📌 Creative Director - AI and Immersive Production (Bengaluru)
🏢 Infosys
📍 Bengaluru