About Varalife We're a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka's Elevate program, we're a lean, high-ownership team pushing the frontiers of cellular health.

Role Description Write copy that converts skeptics into believers and believers into lifetime customers. You'll craft everything from high-converting ad copy to educational content that makes complex science feel simple. Working closely with our Content Strategist and Visual Designers, you'll find the perfect words to match our scroll-stopping visuals. This is 80% execution, 20% strategy. What you'll do

Performance Copy (≈40%)

Write ad copy for Meta/Google that balances scientific credibility with emotional hooks

Create multiple copy variations for A/B testing (headlines, descriptions, CTAs)

Craft product descriptions that convert browsers into buyers

Write landing page copy optimized for conversion

Iterate rapidly based on CTR, CAC, and ROAS data

Social & Content (≈30%)

Write captions that educate, entertain, and engage across Instagram, Facebook, Twitter

Create hooks for reels/stories that stop the scroll

Develop educational content that makes cellular health, and longevity accessible

Script video content and collaborate with creators/influencers

Write WhatsApp broadcast messages and SMS campaigns

Email & Retention (≈20%)

Craft email sequences: welcome flows, abandoned cart, post-purchase education

Write promotional campaigns that feel valuable, not salesy

Create customer success stories and testimonials

Develop FAQ content and customer service templates





Brand & Strategy (≈10%)

Partner with Content Strategist on campaign messaging

Maintain brand voice guidelines and copy style guide

Brief visual designers on copy-visual hierarchy

Support packaging copy and regulatory compliance Must-haves

1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred)

Portfolio showing conversion-focused work with measurable results

Experience writing for performance marketing (Meta/Google ads)

Understanding of customer psychology and conversion principles

Ability to translate complex/technical concepts into simple perks

Data-driven mindset – you iterate based on performance metrics

Speed – can write 10 ad variations before lunch Big plusses

Agency experience with multiple D2C brands

Health/wellness/fitness category expertise

Email marketing experience (Klaviyo knowledge bonus)

SEO and content marketing understanding

Experience working with influencers/UGC creators

Science background or ability to quickly grasp scientific concepts Success metrics you'll own

Ad copy CTR and conversion rates

Email open rates and click-through rates

Social engagement rates and follower growth

Product page conversion rates

Customer retention through content What Success Looks Like after Month 12

Copy that consistently beats performance benchmarks

Distinct brand voice that stands out in wellness/longevity space

Library of proven copy frameworks and templates

Educated customer base that understands our science

Higher LTV through compelling retention content We offer direct access to founders, zero bureaucracy, and the chance to define how India talks about longevity.

📌 CopywriterC (Bengaluru)
🏢 Varalife®
📍 Bengaluru