Content Writing Manager (SEO, AEO & Content Strategy)

Location: Mumbai

Experience: 3–5 Years

Employment Type: Full time

About the Role

We are looking for a strategic and execution-focused Content Writing Manager who can build high-performing content ecosystems that drive organic growth, improve search visibility, and strengthen brand authority.

This role goes beyond traditional content marketing. The ideal candidate understands how content is discovered across both Search Engines (SEO) and AI-powered Answer Engines (AEO), ensuring brands are visible in Google Search, AI Overviews, featured snippets, voice search, and generative AI platforms.

You will work closely with clients, strategists, designers, and writers to develop content strategies that balance creativity with measurable business outcomes.

Reporting To: Senior Content Marketing Manager

Secondary Reporting: Head of Content & SEO

Key Responsibilities

1.

Content

Strategy & Search Optimization

Develop and execute integrated content strategies aligned with business objectives and customer intent.

Build scalable content frameworks optimized for SEO, AEO, GEO (Generative Engine Optimization), and semantic search.

Identify keyword opportunities using search intent, competitor analysis, and content gap research.

Create monthly, quarterly, and annual content calendars across multiple brands.

Optimize content for

Google Search

AI Overviews

Featured Snippets

Voice Search

Knowledge Panels

AI-powered search experiences

Monitor organic performance and continuously refine strategies using data-driven insights.

2.

Content

Planning & Editorial Management

Lead planning and execution of blogs, landing pages, pillar pages, website content, thought leadership articles, and long-form assets.

Create content briefs with SEO recommendations and clear content objectives.





Ensure every content asset aligns with brand tone, user intent, and search best practices.

Maintain editorial calendars and coordinate cross-functional production timelines.

- Client & Stakeholder Management

Understand client objectives and translate business goals into effective content strategies.

Present content roadmaps, SEO recommendations, and performance reports to clients.

Communicate technical SEO and AI search concepts in a simple, actionable manner.

Build trusted client relationships through proactive strategic recommendations.

- Team Leadership & Mentorship

Mentor content writers and strategists on:

SEO best practices

Answer Engine Optimization (AEO)

E-E-A-T principles

Content quality standards

AI-assisted content workflows

Review content for quality, accuracy, readability, and optimization.

Encourage innovation while maintaining editorial consistency.

5.

Content

Quality & Governance

Establish editorial standards across all content deliverables.

Conduct regular content audits to improve rankings and maintain relevance.

Ensure content is

Factually accurate

Grammatically correct

Brand compliant

Search optimized

Machine-readable for AI systems

Improve existing content through optimization and content refresh initiatives.

6.

Performance

Analytics & Reporting

Track KPIs including

Organic traffic

Keyword rankings

Featured snippets

AI visibility

Engagement metrics

Conversion performance





Generate actionable insights using analytics platforms.

Recommend optimization strategies based on performance data.

- Innovation & Industry Trends

Stay updated on

Google's algorithm updates

AI search developments

Generative AI trends

SEO best practices

Content marketing innovations

Experiment with new content formats and AI-enabled workflows to improve performance.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.

3–5 years of experience in Content Marketing, SEO, or Digital Marketing.

Agency experience is highly preferred.

Strong understanding of

SEO

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

Technical content optimization

Search intent mapping

Experience creating and executing content strategies across multiple industries.

Excellent writing, editing, proofreading, and storytelling skills.

Strong analytical mindset with the ability to interpret performance data.

Outstanding presentation and client communication skills.

Proven ability to manage multiple projects and deadlines simultaneously.

Experience leading or mentoring content teams is preferred.

Preferred Technical Skills

On-page SEO

Keyword research

Competitor analysis

Content gap analysis

Schema markup fundamentals

Internal linking strategy

Search Console analysis

AI-assisted content workflows

Prompt engineering for content generation

Familiarity with LLM-driven search experiences

Tools You'll Work With

Google Analytics (GA4)

Google Search Console

SEMrush Enterprise

SEMrush AI Toolkit

Ahrefs

SimilarWeb

Grammarly

Google Workspace

Notion / ClickUp / Asana (Project Management)

ChatGPT, Gemini, Claude, Perplexity, and other AI productivity tools

📌 Content Writing Manager (SEO, AEO & Content Strategy) (Mumbai)
🏢 Schbang
📍 Mumbai