Key Responsibilities

Website Content

- Write clear, persuasive, and user-focused website content.

- Create service pages, landing pages, location pages, FAQs, and

healthcare/business-related web content.

- Update and improve existing website content for better user engagement and conversions.

SEO Content Writing

- Write SEO-optimized blogs, articles, and web pages.

- Conduct keyword research and implement on-page SEO best practices.

- Optimize meta titles, meta descriptions, headings, internal links, and image alt text.

- Create content aligned with search intent and ranking opportunities.

AEO (Answer Engine Optimization)

- Write content in question-and-answer format.

- Optimize for featured snippets, People Also Ask (PAA), and voice search queries.

- Create concise, direct answers that can appear in answer engines and AI summaries.

GEO (Generative Engine Optimization)

- Develop AI-friendly content structures for ChatGPT, Gemini, Claude, and other generative AI platforms.

- Create entity-focused, context-rich, and easily understandable content.

- Write content that improves visibility in AI-generated search results.

Social Media Content

- Create engaging captions, posts, reels copy, and campaign content for social media

platforms.

- Adapt content for Instagram, Facebook, LinkedIn, X, and other digital channels.

- Support marketing campaigns with promotional and brand-focused content.

Additional Responsibilities

- Proofread and edit content for grammar, clarity, accuracy, and consistency.





- Ensure all content is original, plagiarism-free, and aligned with brand guidelines.

- Collaborate with SEO, marketing, and design teams.

- Stay updated with SEO trends, AI search trends, and content marketing best practices.

Required Skills & Qualifications

- Bachelors degree in English, Journalism, Communications, Marketing, or a related field.

- 2-5 years of proven experience in content writing.

- Excellent written and verbal English communication skills.

- Strong portfolio of website, blog, SEO, and social media content.

- Valuable understanding of SEO fundamentals and search engine ranking factors.

- Knowledge of AEO, voice search optimization, and GEO concepts.

- Ability to write engaging, reader-friendly, and conversion-focused content.

- Strong research, editing, proofreading, and time-management skills.

- Experience with WordPress or other CMS platforms is an added advantage.

- Familiarity with AI writing tools such as ChatGPT, Gemini, and Claude.

Preferred Skills

- Google Search Console

- Google Analytics 4 (GA4)

- Ahrefs / Semrush / SE Ranking

- Content marketing strategy

- Basic HTML/CSS knowledge

Key Competencies

- Creative writing and storytelling

- SEO, AEO, and GEO content writing

- Website copywriting

- Social media communication

- Attention to detail

- Research and analytical skills

- Team collaboration

- Ability to meet deadlines

- Social media content performance

- Number of optimized content pieces published monthly

📌 Content Writer (Mumbai)
🏢 Zenplus
📍 Mumbai