Are you passionate about writing and creating content that drives engagement and business impact? Join our team as a Content Writer and build your career in content marketing. You will get hands-on experience across blogs, E-books, video scripts, and social media while learning SEO, analytics, and content strategy.
Key Responsibilities
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mind-set: create the content our audience is looking for and then to optimize the path to conversion
- Requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Must have experience writing E-books, blogs and creating video scripts, infographics,
executive presentations
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Must have experience design content calendar and set short-term goals for website traffic
- Should have an understanding of conversion optimisation, and A/B test
- Analyse web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
Qualifications
- 0–1 years of working experience
- Excellent command over English, flair for writing blogs
- Ability to create content for the web and growing a social audience
- Ability to analyse and present content and social performance
- Proficiency in MS Office
- Understanding of web publishing requirements
- Editorial mind-set with an ability to predict audience preferences
- Ready to learn about SEO and web traffic metrics
- Editorial mind-set that seeks to understand what audiences consume and how to create it
Desired Skills
- Strong creative thinking and storytelling ability
- Eagerness to learn and grow in a content marketing role
- Team player with positive communication skills
- Detail-oriented and quality-focused mindset
? If you're ready to kickstart your career in content marketing and create impactful content across multiple platforms, apply now and grow with us!