- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Idea generation and implementation.
- Assisting the marketing team in developing creative content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Write clear marketing copy to promote the products services.
- Gain understanding of in-house content creation tools and quality standards.
- Writing unique content, no plagiarism.
- Knowledge of tools to check plagiarism.
- Proofread and edit blog posts.
- Coordinate with marketing and design teams to illustrate articles.
- Add to creative and strategic ideas for online marketing initiatives.
Essential
Skills and Qualifications - Minimum 6 months+ of content writing or copywriting experience.
- Degree in BCA, MCA, Mass Communication, BA or MA (English honors).
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a quick-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills. Soft Skills required - Self-motivated, result-oriented, with a focus on achieving goals.
- Strong problem-solving and analytical skills.
- Adaptable to change and comfortable in a dynamic environment.
- Creative thinker, willing to explore new ideas and approaches.
- Intuitive and proactive in identifying opportunities for improvement.
- Excellent communication, both written and verbal.