Role & responsibilities

- Design and execute end-to-end content strategy across platforms (website, social media, YouTube, app, and other digital channels), aligned with business and brand goals.

- Lead, mentor, and manage a team of content creators, allocating work, reviewing output, and ensuring consistent quality and timely delivery.

- Track and analyze content performance metrics such as ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost), and use these insights to refine content and campaign strategy.

- Own the ideation, scripting, and creation of ad creatives across formats (static, video, reels) for performance and brand campaigns.

- Leverage AI tools for video creation and content production to improve speed, quality, and scalability of output.

- Plan content calendars, oversee platform-specific content adaptation, and ensure consistency of brand voice across all channels.

- Collaborate closely with performance marketing, design, and product teams to align content with growth and acquisition goals.

- Stay current with platform algorithm changes, content trends, and emerging AI tools to keep strategy competitive.

- Report on content and campaign performance to leadership with clear,



data-backed recommendations.

Preferred candidate profile

- 58 years of experience in content strategy, content marketing, or a similar role, with proven ability to plan and execute content strategy across multiple platforms.

- Strong working knowledge of performance metrics — ROAS, CAC, and other key content/marketing KPIs — with the ability to translate data into strategy.

- Demonstrated experience managing and leading a team of content creators.

- Hands-on knowledge of ad creation is a must — including creative concepting, copy, and format planning for paid campaigns.

- Practical experience with AI video-making tools and workflows for content production.

- Excellent written and verbal communication skills.

- Ability to work on-site in Noida and collaborate cross-functionally in a fast-paced environment.

- Valuable to have: prior experience in a consumer app, D2C, or content/media-heavy industry; familiarity with SEO and platform growth levers (YouTube, Instagram, LinkedIn); exposure to marketing analytics tools/dashboards.

📌 Content Strategist (Noida)
🏢 OJAS Softech
📍 Noida