About Favhiker

Favhiker is India's first Social Food Diary, built around food exploration.

Users discover remarkable dishes, build their own Food Diary, connect with people who share their taste, and explore food through AI-powered recommendations, Smart Explore, and Drive Mode. Every feature is designed to make discovering food more personal, social and enjoyable.

We're building a platform where discovering food is no longer about endless restaurant listings—it's about discovering experiences worth remembering. About the Role

We're looking for a Short-Form Video & Content Lead to own Favhiker's content ecosystem from strategy to execution.

This isn't a traditional social media role.

We're looking for someone who can think like a creator, execute like a producer, and analyse like a growth marketer.

You'll own everything from identifying content opportunities and building recurring content formats to filming, editing, publishing and measuring performance. You'll work closely with Product, Design, Growth and Performance Marketing teams to bring Favhiker's story to millions of food lovers.

If you're excited by food, storytelling, AI and building a consumer brand from the ground up, we'd love to hear from you. What You'll DoContent Strategy

Own Favhiker's short-form content strategy across Instagram, YouTube Shorts and emerging platforms.

Build monthly and quarterly content calendars aligned with product launches, campaigns and seasonal moments.

Develop recurring content series and repeatable formats that audiences recognise and return for.

Turn product features, community stories and food culture into content people genuinely want to watch, save and share.

Content

Creation

Create 15–25 high-quality short-form videos every month.

Own the complete production process:

Research and ideation

Script writing

Storyboarding

Shooting

Mobile videography

Lighting and audio

Video editing

Motion graphics

Captions

Thumbnails

Publishing Product Storytelling

Create engaging content around Favhiker experiences including:

Dish-wise Discovery

AI Picks





Smart Explore

Food Diary

Taste Match

Golden Bites

Drive Mode

New feature launches

Creator collaborations

Food collections

Hidden gems

Restaurant discoveries

Community stories

City launches

Travel and road-trip content

Rather than simply explaining features, you'll tell stories that make people want to explore, share and download the app.

Performance

Creative

Collaborate with the Growth team to create high-performing paid creatives.

Develop

User acquisition creatives

Multiple hook variations

Creative testing

Campaign iterations

App install campaigns

Creator-led ads

UGC-style advertisements On-Ground Content Production

Visit restaurants, cafés, food festivals and events to create authentic content.

Work closely with

Restaurant partners

Food creators

Influencers

Customers

Internal teams

Capture content that feels native to modern social platforms. AI-First Content Creation

Leverage AI to improve both creativity and efficiency.

Use AI for

Content ideation

Script generation

Hook variations

Voiceovers

Image generation

Video generation

Auto-captioning

Editing assistance

Workflow automation

Build reusable AI workflows for the wider marketing team and continuously evaluate new tools that improve quality and speed. Community & Publishing

Publish and optimise content across platforms.

Engage with the community through comments and conversations.

Stay on top of trends while ensuring every piece of content feels authentic to the Favhiker brand.

Build an organised content library that enables efficient reuse of footage and creative assets. Analytics & Optimisation

Track, analyse and improve content performance.

Measure





Reach

Views

Watch time

Audience retention

Saves

Shares

Engagement

Followers

Website traffic

App installs

Cost per Install (CPI)

Present clear monthly insights on:

What worked

What didn't

Why it happened

What we'll improve next

Continuously experiment with

Hooks

Video length

Editing styles

Storytelling formats

Posting times

Captions

Thumbnails What We're Looking ForRequired

2–5 years of experience creating short-form content for a brand, agency, startup or personal channel.

A strong portfolio of published Reels or Shorts with measurable performance.

Excellent storytelling and scripting skills.

Strong understanding of audience retention, hooks and short-form content strategy.

Proficiency in Premiere Pro, CapCut, DaVinci Resolve, After Effects or similar editing software.

Confident shooting with smartphones and cameras.

Strong understanding of framing, lighting and audio recording.

Hands-on experience using contemporary AI content creation tools.

Strong written and spoken English.

Conversational Hindi is preferred.

Knowledge of any South Indian language is an advantage.

A genuine passion for food, restaurants, travel and discovering unique experiences. Nice to Have

Experience creating performance marketing creatives.

Motion graphics and animation skills.

Photography or drone videography experience.

Experience working with food, travel, hospitality or lifestyle brands.

Experience managing influencer collaborations.

Comfortable presenting or appearing on camera.

An active personal content channel or creator portfolio.

Why Join

Favhiker?

Be part of one of India's most exciting consumer startups.

Build content that reaches millions of food lovers.

Work directly with Product, Design, Growth and Leadership teams.

Own the creative direction instead of simply executing briefs.

Experiment with the latest AI tools and content workflows.

Build a brand from the ground up with real ownership and creative freedom.

📌 Content Strategist & Video Creator (Bengaluru)
🏢 Delnie
📍 Bengaluru