Content Strategist

BM Production — Content / Creative Production

Department:

Content / Creative Production

Reports To:

Content Head / Production Manager

Location:

Hybrid

Employment Type:

Full-Time

About the Role

BM Production is looking for a Content Strategist to own content strategy and quality across client accounts — from creative direction through final delivery. The role owns every judgment call in the production pipeline: what gets briefed, what gets approved, and what goes out the door. Execution, scheduling, and administrative coordination are supported by a dedicated Virtual Assistant, freeing the Strategist to focus on strategy, creative quality, and client relationships rather than logistics.

This role replaces the previous Coordinator/Creative Strategist structure, which combined strategic and administrative work in a single position. Responsibilities have been split by function: the Content Strategist owns direction and quality; the VA owns scheduling, tracking, and admin. See the RACI summary at the end of this document for the full breakdown.

Key Responsibilities — Pre-Production

• Client Strategy: Lead client onboarding meetings and define the content strategy and creative direction for each account.

• Creative Briefing: Author shoot briefs, storyboards, moodboards, and scripts — the creative direction for every shoot, not just logistics.

• Calendar & Planning: Develop and own the quarterly content calendar and campaign plan aligned to client and business goals.

• Vendor & Location Approval: Select and approve freelancers/vendors and final shoot locations for each job (VA sources options and handles booking logistics).

• Requirement Setting: Define and communicate exact shoot requirements to clients and creators, and review briefs before they go out.

• Budget Ownership: Set and track the budget for each shoot/campaign against the client quote.

Key Responsibilities — Production

• Execution Oversight: Oversee shoot execution against the approved brief — the quality gate during production, whether on-set or via check-ins.





• Problem Solving: Manage delays, client change requests, creator/vendor availability issues, and last-minute revisions without compromising quality or deadlines.

• Contingency Planning: Build and apply contingency plans for high-risk shoots or campaigns.

• Scope Control: Approve any on-the-fly creative or scope changes directly with the client.

Key Responsibilities — Post-Production

• Quality Review: Review every edit against the original brief and brand standard before it reaches the client — own the quality bar.

• Revisions & Approval: Manage client revision rounds through to final sign-off.

• Delivery & Handoff: Coordinate final asset handoff to clients and marketing teams in the correct formats and platforms for publishing.

• Performance Reporting: Track and report on content/campaign performance post-publish to inform the next cycle (VA can pull raw platform data).

• Retainer Growth: Own retainer renewal conversations and rebooking — this is a relationship and growth motion, not admin tracking.

• Licensing & Rights: Ensure usage rights, licensing terms, and freelancer contract clauses are tracked and honored for delivered content.

Cross-Functional Collaboration

• Act as the connective tissue between creative, production, and client-facing teams.

• Direct the Virtual Assistant's execution work — scheduling, reminders, tracking, admin — ensuring nothing drops between strategy and delivery.

• Coordinate with clients, photographers, videographers, editors, and account managers to ensure smooth execution.

Continuous Improvement

• Stay current on content formats, platform updates,



and industry trends; apply new tools and process improvements to live projects.

Key Result Areas (KRAs) & KPIs

KRA

What's Measured

Achievement Delivery

Shoot briefs created, shoots executed, calendars completed, approvals closed, campaigns launched vs. plan

Goal Completion

% of quarterly goals completed on time across production, review, approval, and publishing stages

Challenge Management

Effectiveness in handling delays, changes, creator issues, and revisions while protecting quality/timelines

Collaboration

Coordination quality with clients, creative talent, VA/support staff, and internal teams

Skill Development

Adoption of new tools, formats, trends, and process improvements into live work

Requirements

• 2–5 years of experience in content strategy, production coordination, or content operations (agency/production house background preferred).

• Strong understanding of content formats across platforms (social, digital, video).

• Experience managing shoot logistics and working with creative talent (photographers, videographers, editors).

• Excellent project management and stakeholder communication skills.

• Ability to multitask across multiple client accounts and manage shifting priorities.

• Familiarity with content calendar/project management tools (ClickUp, Trello, Asana, Notion, or similar).

• Comfortable delegating execution work to a VA and managing that relationship — this role directs support staff, it doesn't do their job for them.

Good to Have

• Experience with client-facing communication and account management.

• Basic understanding of editing workflows and creative production timelines.

• Relevant certifications in content marketing/strategy.

What This Role Is Not

- This is not the previous Coordinator/Creative Strategist role with a recent title. Scheduling, reminders, admin/file organization, and routine status-chasing are VA-owned. If a candidate's strongest skills are administrative rather than strategic/creative, they are better suited to the VA role, not this one.

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