Job Title Content Strategy & Growth Manager Company House of EdTech (Goenka Kachave LLP) Location Novel Tech Park, Bengaluru (Work from Office) Employment Type Full time (Personal laptop is mandatory) Experience 1 to 4 Years Compensation Up to 6 LPA (Interview basis) + Performance Variable Work Structure 10:30 AM to 07:30 PM, 6 days working (Sundays is a weekly off) About House Of EdTech House of EdTech (Goenka Kachave LLP) is a high-growth, multi-entity EdTech organization focused on delivering large-scale, outcome-driven professional education across high-impact domains, including Artificial Intelligence, Finance, Data, Product Management, and Business Skills. Founded by Aditya Goenka and Aditya Kachave (IIT Kharagpur alumni), the organization has rapidly emerged as one of India’s most dynamic EdTech groups by combining cutting-edge curriculum, practitioner-led training, and performance-driven execution. Today, The Organization Serves 5M+ learners across India and global markets

Operates at ₹450+ crore ARR

Employs 2,000+ professionals across functions

Is scaling aggressively across multiple brands and geographies Role Overview We're looking for someone who understands that social media is no longer just about posting content—it's about building communities, increasing reach, growing followers, and creating measurable business impact. You'll act as the bridge between content creators, copywriters, editors, designers, AI consultants, and marketing teams, ensuring that every content asset is strategically planned, distributed, analyzed, and optimized. Your primary responsibility will be to steer the entire organic content engine by developing content strategies, managing content distribution, analyzing performance, identifying growth opportunities, and scaling our Instagram, YouTube, Facebook, LinkedIn, and emerging social media platforms.

If you enjoy growing brands organically and love turning content into measurable growth, you'll fit right in.

Key Responsibilities Social Media Growth Develop and execute social media strategies across Instagram, YouTube, Facebook, LinkedIn, X, and emerging platforms.

Increase organic reach, followers, subscribers, and community engagement.

Build scalable organic growth strategies.





Identify platform trends and growth opportunities.

Stay updated with changing algorithms and emerging formats.

Content

Strategy & Distribution Own the overall content strategy across all platforms.

Plan and maintain content calendars and publishing schedules.

Ensure recorded content is repurposed effectively across multiple platforms.

Design platform-specific distribution strategies.

Maximize

Reach

Engagement

Watch Time

Followers

Community Growth

Continuously analyze content performance and refine future strategies. Cross-functional Content Management You'll Primarily Work As The Bridge Between Content Creators

Copywriters

Video Editors

Graphic Designers

AI Consultants

Marketing Team Responsibilities Include Coordinating publishing timelines.

Ensuring smooth content flow between departments.

Giving optimization feedback to editors.

Maintaining brand consistency.

Prioritizing content based on campaign goals. Basic understanding of editing workflows is sufficient to coordinate effectively with editors.

Social Media Analytics Own Platform

Analytics, Including Reach

Impressions

Followers

Watch Time

Engagement

Retention

Audience Behaviour

Click-through Rate

Growth Trends Generate actionable insights that improve future content performance. AI-first Content Operations Leverage AI Tools For Content Ideation

Script Planning

Workflow Automation

Research

Performance Analysis

Productivity Stay updated with the latest AI tools and platform innovations.

What We're Looking For Must Have 1 to 4 years of experience managing social media accounts.

Excellent understanding of Instagram, YouTube, Facebook, LinkedIn, and X algorithms.

Strong content strategy mindset.

Strong understanding of content distribution.

Experience growing pages organically.

Strong analytical thinking.

Excellent communication skills.





Ability to coordinate multiple stakeholders simultaneously.

Strong ownership mindset.

Ability to work independently in a fast-paced environment. Nice to Have Experience with EdTech.

Experience with personal branding.

Experience in creator economy.

Experience managing YouTube growth.

Basic understanding of video editing workflows. AI & Marketing Tools (Working Knowledge Preferred) Social Media Meta Business Suite

YouTube Studio

LinkedIn Analytics

Google Analytics AI Video Creation HeyGen

Runway

Sora

Google Veo 3 AI Voice Generation ElevenLabs AI Design & Creative Midjourney Motion Graphics & Video Editing Adobe After Effects

Adobe Premiere Pro

CapCut (Preferred) AI Assistants ChatGPT

Claude Bonus Points For Personal social media page, creator profile, or portfolio showcasing original work.

Experience scaling pages organically from zero or low follower count.

Prior experience working with EdTech, personal branding, the creator economy, or knowledge businesses.

Experience managing YouTube growth strategies.

Exposure to studio productions or creator-led content ecosystems.

Core Success Metrics You Will Primarily

Be Evaluated On Growth in Instagram, YouTube, Facebook, and LinkedIn followers

Increase in Organic Reach

Engagement Rate

Watch Time & Retention

Community Growth

Content Distribution Efficiency

Publishing Consistency

Cross-functional Team Coordination

Ability to identify trends and convert them into growth

Platform-wise Content Performance Improvements What We Care About More Than Your Resume Ownership

Creativity

Consistency

Accountability

Problem-solving mindset

Curiosity and continuous learning

Ability to execute with minimal supervision Degrees don't impress us. Impact does.

What We Offer Opportunity to lead social media for one of India's fastest-growing EdTech companies.

Ownership of high-impact brands reaching millions of learners.

Access to cutting-edge AI tools and workflows.

Work alongside creators, AI consultants, editors, and growth marketers.

Performance-based variable pay with clear career progression.

A fast-paced environment where experimentation and innovation are encouraged.

📌 Content Strategy & Growth Manager (Bengaluru)
🏢 House Of Edtech
📍 Bengaluru