About TripleDart TripleDart is a B2B SaaS GTM engineering and performance marketing agency, helping quick-growing software companies build predictable growth through content, SEO, paid media, and demand generation. We work with 250+ software companies and build our own tools and products alongside that client work — so the bar here is "build it right," not just "get it done." We care more about ownership and judgment than hours logged or titles held.

About The Role This is not a traditional content writing role. You'll join our in-house Content team to build, refine, and scale the systems that power high-quality content production — working closely with the Content Manager to design AI-powered content workflows, improve content operations, and continuously experiment with new ways to produce exceptional content at scale.

What You Own

Building, refining, and scaling AI-powered content workflows on TripleDart's proprietary content platform, in partnership with the Content Manager

Reviewing 120–150 articles a month for quality, consistency, and alignment with client positioning

Identifying workflow gaps, recurring quality issues, and opportunities for improvement

Experimenting with new workflow designs, prompting strategies, and content production methodologies to improve quality, speed, and consistency

Building an in-depth understanding of every client's products, ICP, positioning, messaging, pain points, competitive landscape, and brand voice — and translating that into workflows that consistently produce on-brand, on-message content

Collaborating with content strategists, editors, SEO specialists, and other stakeholders to continuously improve content quality and operational efficiency What It Takes To Succeed You think in systems, not single pieces of content. You see a recurring quality issue and design a workflow fix, not just a one-off edit.

You go deep on client context. Positioning, ICP,



and competitive landscape aren't background reading to you — they're the inputs your workflows are built on.

You're genuinely curious about AI. You experiment with prompting and automation because you want to see what's possible, not because you were told to.

You document what you build. Playbooks, SOPs, and process logic exist so the system outlives any one person running it. Must have 3+ years of experience in content marketing

Experience in a B2B SaaS marketing agency or as an in-house B2B SaaS content marketer

Strong understanding of positioning, messaging, ICPs, customer pain points, and long-form content strategy

Excellent writing and editing skills

Strong systems-thinking ability with a passion for designing scalable workflows

Experience creating process documentation, playbooks, and SOPs

Ability to identify inefficiencies and design better processes and workflow logic

Excellent communication, analytical, and problem-solving skills

Curiosity about AI and enthusiasm for experimenting with new content production methodologies Good to have Experience working with AI-assisted content creation tools

Experience designing prompting workflows or automation systems

Familiarity with content operations and process optimization

Experience working with proprietary content platforms or internal AI tools What Success Looks Like You build scalable workflows that let clients expand their content programs successfully

You contribute to higher client retention by keeping content consistently aligned with client positioning, messaging, and business goals

You help existing clients scale their engagement with TripleDart through reliable, high-quality content operations Why this role Help define how AI-assisted content marketing actually works, not just consume the trend

Engineer the systems behind content production for leading B2B SaaS companies, rather than just producing content yourself

Make a meaningful impact on how modern content teams operate, at the intersection of content expertise, systems thinking, and AI experimentation

📌 Content Engineer (Bengaluru)
🏢 TripleDart
📍 Bengaluru