WIZDERM (A Unit Of Palsons Derma Private Limited)

Location:Ahmedabad

JOB RESPONSIBILITIES OF BUSINESS DEVELOPMENT EXECUTIVE

RESPONSIBILITY

1. Drive patient acquisition and revenue growth through strategic business development and integrated marketing initiatives.

2.Build and maintain strong relationships with dermatologists, general physicians, endocrinologists, gynecologists, pediatricians, plastic surgeons, dentists, diagnostic centres, hospitals, nursing homes, pharmacies, salons, wellness centres, gyms, and other referral partners.
1. Identify, develop, and manage new referral channels and strategic partnerships to expand the patient base.
2. Develop corporate relationships and institutional partnerships for employee wellness programs, skin and hair awareness initiatives, and preventive healthcare camps.
3. Plan and execute local marketing campaigns, promotional activities, health camps, apartment activations, exhibitions, seminars, CMEs, webinars, educational sessions, and community outreach programs.
4. Collaborate with the Corporate Marketing team to implement offline and digital marketing campaigns that promote clinic services, advanced technologies, seasonal campaigns, and recent treatment offerings.
5. Work closely with in-house dermatologists, trichologists, plastic surgeons, aesthetic physicians, and other consultants to develop and execute customized marketing plans that enhance their professional visibility, strengthen their personal brand, and grow their clinical practice.
6.



Coordinate doctor branding initiatives including educational content, videos, patient awareness campaigns, media opportunities, webinars, conferences, social media activities, patient testimonials, and success stories while ensuring compliance with medical ethics and brand guidelines.
7. Assist in launching new clinics, services, technologies, and treatment programs through localized marketing and promotional initiatives.
8. Ensure clinics are equipped with appropriate branding materials, promotional collateral, brochures, standees, digital displays, and patient education resources.
9. Conduct regular market mapping and competitor analysis to identify emerging trends, opportunities, and threats.
10. Generate qualified leads through referral networks, marketing campaigns, corporate tie-ups, and community engagement activities.
11. Coordinate with clinic teams to ensure timely follow-up of enquiries, referred patients, and marketing-generated leads to maximize conversion rates.
12. Track referral performance, campaign effectiveness, patient acquisition, consultation conversions, procedure conversions, and revenue generated from various business development initiatives.
13. Maintain accurate databases, CRM records, and MIS reports covering business development activities, referral partners, marketing campaigns, and performance metrics.
14. Build long-term relationships with key stakeholders while ensuring exceptional representation of the Wizderm brand at conferences, networking events, exhibitions, and healthcare forums.

📌 Business Development Executive-Wizderm(Ahmedabad Unit)
🏢 Palsons Derma
📍 Ahmedabad