Loction- Mumbai

BTL Marketing Manager

Key Responsibilities:

- Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie-ups, school and college engagements, and society activation events.

- Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.

- Collaborate with sales teams to align event objectives with lead targets and business outcomes.

- Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.

- Coordinate with vendors, agencies, and internal departments for event execution, branding setup, and post-activity reporting.

- Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.

- Ensure all activities comply with brand guidelines and deliver a consistent brand experience.

Requirements:

- MBA in Marketing or equivalent qualification.





- 3-5 years of experience in BTL marketing, event management, or lead-generation roles.

- Candidates from Banking, Mutual Fund Distributor companies, or Financial Broker Firms will be preferred.

- Good knowledge of local South Indian languages is mandatory.

- Proven ability to manage multiple on-ground marketing activities simultaneously.

- Excellent communication, negotiation, and stakeholder management skills.

- Robust analytical skills to track performance, ROI, and lead quality.

Preferred Attributes:

- Hands-on experience in corporate activations, tie-ups, and engagement marketing.

- Creative approach to event ideation and local audience engagement.

- Proactive, energetic, and target-driven personality.Role & responsibilities

Interested candidate can share their resume on [email protected]

📌 BTL Marketing Manager- Mumbai Location_Bajaj Capital Ltd
🏢 Bajaj Capital
📍 Mumbai