Job Title: Branding & Digital Marketing Manager

Job Summary

We are looking for a creative and results-driven Branding & Digital Marketing Manager to strengthen our brand presence and lead the company’s digital marketing initiatives. The candidate will be responsible for brand strategy, marketing campaigns, website performance, SEO, paid advertising, lead generation, and managing the marketing team.

Key Responsibilities

Brand Strategy & Management

- Develop and execute the company’s overall branding and digital marketing strategy.
- Establish consistent brand positioning, messaging, tone, and visual identity.
- Ensure brand consistency across the website, social media, presentations, campaigns, recruitment materials, and other communication channels.
- Conduct competitor research and identify opportunities to improve brand visibility.
- Build both corporate branding and employer-branding initiatives.

Digital Marketing Campaigns

- Plan and execute digital campaigns across LinkedIn, Google, Meta, email, and other relevant platforms.
- Create monthly and quarterly marketing plans and campaign calendars.
- Coordinate with content writers, graphic designers, developers, and external agencies.
- Monitor campaign performance and improve results based on data.
- Manage marketing budgets and ensure a strong return on investment.

Website Management

- Oversee website content, design quality, functionality, and overall user experience.
- Coordinate with designers and developers for website improvements and updates.
- Ensure service pages, landing pages, blogs, contact forms, and calls to action are accurate and effective.
- Monitor website traffic, conversions, bounce rates, and lead-generation performance.




- Ensure the website consistently reflects the company’s brand and business objectives.

SEO & Content Marketing

- Conduct regular on-page, off-page, and technical SEO checks.
- Perform keyword research and improve website search-engine rankings.
- Develop content strategies for blogs, landing pages, case studies, email campaigns, and social media.
- Monitor SEO performance using relevant analytics and search tools.
- Identify and resolve content gaps and website optimization issues.

Paid Marketing & Lead Generation

- Plan and manage paid campaigns through Google Ads, LinkedIn Ads, Meta Ads, and other suitable channels.
- Create targeted campaigns for brand awareness, services, recruitment, and lead generation.
- Develop landing pages and conversion strategies for campaigns.
- Track cost per lead, conversion rate, customer acquisition cost, and return on ad spend.
- Generate qualified leads and coordinate with the sales or business development team for follow-up.
- Improve lead quality through audience targeting, testing, and campaign optimization.

Team Management

- Manage and guide content specialists, social media executives, graphic designers, video editors, SEO specialists, and other marketing resources.
- Assign responsibilities, set timelines, and review the quality of deliverables.




- Conduct regular team meetings and monitor individual and campaign performance.
- Collaborate with leadership, HR, sales, recruitment, and technical teams.
- Manage external agencies, freelancers, and marketing vendors when required.

Analytics & Reporting

- Track brand reach, website traffic, engagement, leads, conversions, and campaign ROI.
- Prepare weekly and monthly marketing performance reports.
- Use data and market insights to recommend improvements.
- Present marketing plans, results, and budget requirements to management.

Required Skills

- Solid knowledge of branding, digital marketing, lead generation, and campaign strategy.
- Hands-on experience with SEO, Google Ads, LinkedIn Ads, and Meta Ads.
- Understanding of website management, landing pages, conversion optimization, and user experience.
- Strong leadership, project management, and team-management abilities.
- Excellent communication, content-review, and presentation skills.
- Ability to analyze performance data and make results-oriented decisions.
- Experience with Google Analytics, Google Search Console, keyword research tools, CRM platforms, and social media management tools.
- Basic understanding of graphic design, video content, marketing automation, and email campaigns.

Qualifications & Experience

- 5–8 years of experience in branding and digital marketing , including at least 2 years of team-management experience .
- Experience in IT services, staffing, recruitment, consulting, or B2B marketing is preferred.
- A portfolio demonstrating successful branding projects, marketing campaigns, website improvements, SEO growth, and lead-generation results is required.

📌 Branding & Digital Marketing Manager (Hyderabad)
🏢 Intellectt
📍 Hyderabad