Job Summary

- Developing and implementing comprehensive brand strategies that align with the company body's objectives and target audience preferences.

- Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

- Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

- Aiding design content teams in properly understanding and implementing finalised strategies

- Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

Responsibilities

- Define, plan, and execute brand research - primary and secondary.

- Plan Conduct primary research by way of interviews, site visits, focus groups, etc.

- Plan Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.

- Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

- Collaborate with creative teams to develop compelling visual assets,



marketing collateral, and brand campaigns.

- Present brand strategies, recommendations, and campaigns

- Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications

- Bachelor's degree in Marketing, Communications, or a related field.

- Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management.

- Experience in developing and launching successful brand campaigns.

- Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

- Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

- Robust leadership and management skills.

- Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

- Proficiency in branding tools and software, as well as Google Workspace and project management tools.

📌 Brand Strategist (Bengaluru)
🏢 Moshi Moshi
📍 Bengaluru