06 Aug
|
Veritos Infosolutions
|
Sahibzada Ajit Singh Nagar
06 Aug
Veritos Infosolutions
Sahibzada Ajit Singh Nagar
About Veritos:
Veritos Infosolutions is a Chandigarh/Mohali-based IT services company offering software development, web development, digital marketing, and e-governance solutions to clients across India, USA, UK, and Canada. We're looking for a strategic Brand Manager to shape how the IT world sees us.
Role Summary:
We're hiring a Brand Manager to own our brand identity, content strategy, and positioning. This role is focused on the strategic and analytical side of branding — defining who we are, who we're speaking to, and how we grow visibility in the IT services space.
Key Responsibilities:
Brand & Content Strategy
- Own Veritos's brand identity, tone of voice, and positioning across all channels
- Build and execute content calendars aligned with business goals
- Research and understand the IT/software services niche — competitors, industry trends, and what resonates with a B2B tech audience
- Identify and define target audience segments (e.g., SMEs, government bodies, enterprises) and tailor messaging/channels accordingly.
Audience & Market Analysis
- Analyze where and how to target the right audience across platforms
- Track brand performance metrics and translate data into actionable strategy
- Stay current on IT-sector branding trends and competitor positioning
Cross-functional Coordination
- Brief and guide designers, video editors,
and social media execution (in-house or freelance)
- Ensure visual and messaging consistency across all brand touchpoints
Requirements Experience & Knowledge
- Prior experience in branding or content strategy (agency or in-house, IT/tech sector preferred)
- Understanding of IT/software industry branding — how tech companies position themselves to B2B and government clients
- Ability to analyze audience data and identify where to target campaigns (platform selection, demographics, timing)
- Basic understanding of SEO/digital marketing principles is a plus
Familiarity with Tools
- Canva
- Adobe Photoshop
- Adobe Premiere Pro
- DaVinci Resolve • Hootsuite (or similar social media management tool)
Soft Skills
- Strong strategic thinking and storytelling ability
- Self-starter who can plan and manage brand initiatives independently
- Positive stakeholder management and communication skills
Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Business, or related field (or equivalent portfolio-proven experience)
- A portfolio or case study of past brand/content strategy work is a plus
What We Offer:
- Ownership of the brand's entire strategic direction
- Opportunity to work directly with leadership on positioning Veritos in the IT services space
- Growth path toward a full Marketing/Brand Head role
📌 Brand Manager (Sahibzada Ajit Singh Nagar)
🏢 Veritos Infosolutions
📍 Sahibzada Ajit Singh Nagar