06 Aug
|
Veritos Infosolutions
|
Sahibzada Ajit Singh Nagar
06 Aug
Veritos Infosolutions
Sahibzada Ajit Singh Nagar
About Veritos
Veritos Infosolutions is a Chandigarh/Mohali-based IT services company offering software development, web development, digital marketing, and e-governance solutions to clients across India, USA, UK, and Canada. We're looking for a strategic Brand Manager to shape how the IT world sees us.
Role Summary: We're hiring a Brand Manager to own our brand identity, content strategy, and positioning. This role is focused on the strategic and analytical side of branding — defining who we are, who we're speaking to, and how we grow visibility in the IT services space.
Key Responsibilities: Brand & Content Strategy • Own Veritos's brand identity, tone of voice, and positioning across all channels • Build and execute content calendars aligned with business goals • Research and understand the IT/software services niche — competitors, industry trends, and what resonates with a B2B tech audience • Identify and define target audience segments (e.g., SMEs, government bodies, enterprises) and tailor messaging/channels accordingly. Audience & Market Analysis • Analyze where and how to target the right audience across platforms • Track brand performance metrics and translate data into actionable strategy • Stay current on IT-sector branding trends and competitor positioning Cross-functional Coordination • Brief and guide designers, video editors, and social media execution (in-house or freelance)
• Ensure visual and messaging consistency across all brand touchpoints Requirements Experience & Knowledge • Prior experience in branding or content strategy (agency or in-house, IT/tech sector preferred) • Understanding of IT/software industry branding — how tech companies position themselves to B2B and government clients • Ability to analyze audience data and identify where to target campaigns (platform selection, demographics, timing)
- Basic understanding of SEO/digital marketing principles is a plus Familiarity with Tools • Canva • Adobe Photoshop • Adobe Premiere Pro • DaVinci Resolve • Hootsuite (or similar social media management tool) Soft Skills • Solid strategic thinking and storytelling ability • Self-starter who can plan and manage brand initiatives independently • Good stakeholder management and communication skills Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Business, or related field (or equivalent portfolio-proven experience) • A portfolio or case study of past brand/content strategy work is a plus What We Offer:
- Ownership of the brand's entire strategic direction • Opportunity to work directly with leadership on positioning Veritos in the IT services space • Growth path toward a full Marketing/Brand Head role
📌 Brand Manager (Sahibzada Ajit Singh Nagar)
🏢 Veritos Infosolutions
📍 Sahibzada Ajit Singh Nagar