– Brand Manager

Role Title

Brand Manager – Product Launches D2C

Department

Sales & Growth

Location

Karkardooma, New Delhi (On-site)

Experience

1–5 years

CTC Range

₹5–9 LPA (based on experience & fitment)

Reports to

Founder

Start Date

Immediate

Job Summary

As we scale, we’re looking for a hands-on Brand Manager to own our new product launches end-to-end—from the moment a product is greenlit to the day it’s live and selling across our website and marketplaces.

- This is a high-ownership role working directly with the Founder. You won’t be managing a launch through layers of teams—you’ll be the one making it happen.

Key Responsibilities Branding & Packaging

- Develop product positioning, naming, and messaging in line with our brand identity.
- Manage end-to-end packaging development: brief designers, coordinate with print/packaging vendors, handle sampling, approvals, and label compliance (MRP, barcodes, statutory requirements).

Content & Creative Production

- Plan and manage product photoshoots and video shoots (briefing, coordination, quality control).
- Get product images, infographics, A+ content, user manuals, and launch videos produced through freelancers/agencies and ensure they meet brand standards.
- Write or refine product copy: titles, descriptions, bullet points, manuals.

Listings & Cataloging

- Create and optimize product listings on the website (Shopify) and marketplaces (Amazon, Flipkart, etc.).
- Own keyword research, backend search terms, pricing setup, and catalog hygiene.

Launch Execution

- Build and run the launch calendar for every new product.




- Coordinate with operations for inventory readiness and with marketing for launch campaigns, emails, and promotions.
- Plan review-generation and early traction initiatives.
- Track first 60–90 day performance and iterate on listings/content based on data.

Reporting & Analytics

- Prepare and share weekly and monthly account performance reports for the Founder.
- Track DRR, MRR, sell-through, account health metrics, ratings, reviews, and return rates across accounts.
- Analyze customer complaints, negative ratings, and return data—flag patterns and recommend fixes.
- Maintain a straightforward business dashboard for assigned accounts using Google Sheets.

Skills & Qualifications Must-have

- 1–3 years in a D2C brand or e-commerce agency, with hands-on experience launching products (not just maintaining existing catalogs).
- Working knowledge of Amazon Seller Central and/or Flipkart Seller Hub, and Shopify (or similar).
- Strong project management skills—you’ll be juggling designers, photographers, printers, vendors, and marketplaces simultaneously.
- Valuable design sensibility and copywriting ability—you can brief creatives sharply and spot what’s off-brand.
- A bias for execution: you chase, follow up, and close loops without being reminded.
- High ownership mindset—you close loops, you don’t pass them.
- Comfortable with ambiguity and changing priorities in a startup environment.

What You’ll Get

- Direct exposure to the Founder and complete ownership of the launch function.
- A front-row seat to building a brand’s portfolio from the ground up.
- Freedom to build processes and eventually a team around this function.
- Own P&L; and scaling metrics as you move forward and perform.
- Competitive salary.

📌 Brand Manager - Product LaunchesC (Delhi)
🏢 Zafify
📍 Delhi