Key Responsibilities:

1. Lead Generation & Digital Marketing

- Plan and manage online lead generation campaigns across:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Property portals (99acres, Magicbricks, Housing, etc.)

- Generate qualified leads for residential/commercial real estate projects.
- Monitor CPL, lead quality, and conversion ratios on a daily basis.

2. Campaign Strategy & Optimization

- Create campaign strategies aligned with project goals and budgets.
- Optimize ads, creatives, landing pages, and targeting for better performance.
- A/B test creatives, copies, and audiences to improve results.

3. Lead Quality & Sales Coordination

- Work closely with the sales team to:
- Improve lead quality
- Track lead-to-site visit and booking conversion

- Ensure proper lead allocation and follow-up through CRM systems.
- Identify reasons for lead drop-offs and take corrective actions.

4. Analytics & Reporting

- Track performance metrics such as:
- CPL
- Cost per site visit
- Lead-to-booking ratio
- ROI per campaign





- Prepare weekly and monthly MIS reports for management.
- Analyze campaign data and recommend improvements.

5. Vendor & Budget Management

- Manage digital marketing agencies and vendors.
- Ensure campaigns are delivered within approved budgets.
- Negotiate rates with portals and vendors.

Required Skills & Competencies: -

- Robust knowledge of Google Ads & Meta Ads
- Experience with real estate lead generation
- Understanding of CRM tools.
- Data-driven decision-making
- Strong analytical and problem-solving skills
- Ability to work under pressure and meet targets
- Excellent coordination with sales teams

Required Experience & Qualifications

- 2 to 5 years of experience in online lead generation
- Minimum 1 to 2 years in real estate digital marketing
- MBA / PGDM in Marketing (preferred)

Contact Details: -

Contact Number- (phone hidden)

Email Id - [email protected]

📌 Manager - Online Lead Generation (Real Estate) (Pune)
🏢 Maestro Realtek
📍 Pune