Aydus

We build proprietary content pipelines that generate 500M+ organic views monthly for market leaders like Polymarket, Deel, and The North Face. We treat digital attention not as a creative gamble, but as a repeatable engineering problem.

Attention follows human behavior, and behavior has patterns: what makes someone stop scrolling, feel something in the first second, or send it to a friend. At Aydus, we deconstruct platform recommendation algorithms down to these structural inputs. We break down high-performing assets into raw, measurable variables like retention hooks, programmatic pacing, and viewer decay curves. We translate these data-driven insights into rigorous, repeatable frameworks.

The Mandate

We manufacture attention for other people. Your job is to do it for us and build our brand on X and Linkedin as a byproduct. The first place it happens is on Eashan’s X. Your job is to scale it to high quality followers that place him as an authority in the space.

- Articulate : Sit with Eashan, learn how he thinks, find the voice. The ideas are there; you give them a form that travels.

- Argue : We have a thesis about distribution. Make the case in public: teardowns, defensible takes, client results as proof.

- Publish : X first: daily replies and original takes at a cadence that doesn't look manufactured. LinkedIn runs slower, longer arguments.

- Read : Track what traveled and why. Cut what doesn't work, including what you liked.

- Earn : Later, the same authority off-platform: podcasts, panels, features. Build toward it, not from day one.

The Persona You are a thinker first.



You read widely across tech, business, and startups, and you write simply because you have understood the idea well enough to. Complexity on the page is usually confusion behind it.

You live on X rather than manage it, so you know why one post travels and an equally positive one dies. You listen before you write: a founder's thinking arrives in conversation more often than on the page, and you can tell what deserves publishing. Every post is a test, and you judge the account rather than any one of them.

The Bar

Our criteria are unapologetically narrow.

- Experience: 2 to 4 years writing for an audience: ghostwriting, running a founder's account, a newsletter, an agency, or your own following. The account matters more than the CV. If yours is good, the band doesn't apply.

- Platform judgment: You live on X rather than manage it, and you can say why one post traveled while an equally good one died.

- Voice range: You can write the same argument as a founder and as a company, and sustain either voice over months without it drifting.

The Cultural Fit We're a bunch of slightly unreasonable people hiring more of the same. Non-conformists push the envelope; everyone else inherits it.



These are a few non-negotiable traits we look for in our people:

- Obsession: The best work comes from people who genuinely love what they do. You care about the work so deeply that time stops feeling like a trade-off.

- Relentless Excellence : “Valuable enough” is what keeps most work forgettable. You are never satisfied with “good enough” and keep raising the bar until the work is truly exceptional.

- Ownership: You own the outcome. Beautiful work that didn't land doesn't count. Your name is on the result, not the file.

The ROI If your goal is an incremental, predictable corporate climb with clear work-life separation, this is not the right place for you. We expect high autonomy, deep intellectual commitment, and continuous execution. In return, we provide a career-defining trajectory built on three pillars:

The Ultimate Competitive Edge

You already know what travels. Here you learn why, precisely enough to do it on purpose rather than hope for it. Instinct becomes method, and method transfers to anything you point it at.

An Elite Peer Group

You will work alongside a highly ambitious, intellectually rigorous team that rejects mediocrity. You will be surrounded by peers who challenge your first principles, push your personal boundaries, and match your drive. If you find deep satisfaction in solving complex structural problems with brilliant people, you will have an incredible amount of fun here.

Outsized Compensation

We hire elite operators, expect world-class output, and structure compensation to match.

📌 Associate - Brand Growth (Bengaluru)
🏢 Aydus
📍 Bengaluru