Company Description Gopal Snacks Limited, led by Chairman and Managing Director Bipinbhai Hadvani, has nearly three decades of experience in the snacks industry. Starting with supplying namkeen and snacks to the local Rajkot market, the company has grown into a reputable FMCG player with a strong market presence across India. Under the ‘Gopal’ brand, the company offers a wide variety of savoury products, including ethnic and western snacks, snack pellets, packaged sweets, and other fast-moving consumer goods.

Gopal

Namkeen aims to be India’s most trusted FMCG brand, creating lasting impressions on millions of consumers. The company is recognized as the fourth largest brand in the organized ethnic savouries segment and the largest manufacturer of gathiya and snack pellets by volume in India for Fiscal 2023 (Source: F&S; report).

Role Description The Area Sales Manager is a full-time, hybrid role based in Surat, with a mix of on-site market work and some work-from-home flexibility. The role involves managing sales operations within the assigned territory, overseeing distributor and retailer networks, and ensuring achievement of volume, revenue, and distribution targets.

The Area Sales

Manager will plan and execute sales strategies, monitor performance metrics, and drive new product placements and promotional activities in line with company objectives. Day-to-day responsibilities include conducting market visits, building strong relationships with trade partners,



tracking competitor activity, and preparing regular sales and market reports. The role also requires close coordination with marketing, supply chain, and finance teams to support smooth execution of campaigns and efficient inventory management.

Qualifications Strong sales and business development skills, including territory management, channel management, and relationship building with distributors and retailers.

Experience in FMCG or related consumer goods sectors, with knowledge of snacks or food categories considered an advantage.

Ability to analyze sales data, prepare reports, and use insights to drive planning, forecasting, and performance improvement.

Effective communication, negotiation, and presentation skills, with the ability to influence stakeholders and manage field teams.

Proven track record of meeting or exceeding sales targets and handling promotional activities and product launches.

Robust organizational and time-management abilities, with comfort working in a hybrid environment and traveling within the assigned territory.

Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is a plus.

Proficiency in basic office productivity tools (e.g., spreadsheets, presentations) and familiarity with sales reporting systems.

Working knowledge of local market dynamics in Gujarat and regional languages, along with fluency in English and Hindi.

📌 Area Sales Manager (Surat)
🏢 Gopal Snacks
📍 Surat