06 Aug
|
Aegis Lifesciences
|
Gandhinagar
06 Aug
Aegis Lifesciences
Gandhinagar
Join our vibrant team as a Social Media & Marketing
About Us
Aegis Lifesciences, established in 2008, is a distinguished manufacturer and exporter of medical devices, headquartered in India. Renowned for its state-of-the-art facilities, Aegis specializes in the production of high-quality absorbable and non-absorbable haemostats, serving a diverse clientele across the globe.
Global Reach: Serving quality-conscious markets worldwide including EU, NHS-UK, CIS, Central America, Russia, LATAM, MENA, SA, and SEA. Remarkable Growth: With an impressive yearly growth rate exceeding 30%, Aegis continues to expand product portfolios and market presence. Quality Standards: Certified with ISO:13485, MDSAP, and CE (Class III medical devices), with FDA-registered facilities.
Title/Designation: Social Media & Marketing
Based at: Ahmedabad
Industry: Manufacturing of Medical Devices Class III / Medical Device Sector
Reports to: Head of Marketing
Salary: Commensurate with experience
Job Summary
We are seeking a creative, results-driven, and versatile Social Media & Marketing Manager to lead our digital presence, strengthen brand engagement, and execute integrated marketing strategies across both B2B and B2C sectors. The role includes managing SEO, content creation, email marketing, event marketing, product launches, and marketplace management to enhance our global brand visibility and drive growth.
Key Responsibilities
1. 1. Social Media Management & Branding
- Develop, curate, and schedule engaging content (posts, videos, infographics, blogs, newsletters) across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
- Manage and monitor B2B marketing platforms for lead generation and relationship building.
- Maintain consistent brand voice across all digital channels.
- Monitor audience engagement, respond to messages, and foster community interaction.
- Stay updated with industry trends and competitor activities.
2. 2. Campaign & Marketing Strategy
- Plan and execute integrated marketing campaigns across both digital and traditional channels (ATL & BTL).
- Create cohesive brand strategies for domestic and international markets.
- Execute product launches, including promotional material design and cross-platform marketing efforts.
3. 3. SEO & Website Optimization
- Conduct keyword research and implement SEO best practices to improve visibility.
- Optimize website and social media profiles for search engines.
- Collaborate with content creators for SEO-friendly material.
4. 4. Email & CRM Marketing
- Design and distribute targeted email campaigns using tools like Mailchimp and ZOHO CRM.
- Segment email lists and track open rates, CTRs, and conversions for optimization.
5. 5. Digital Advertising & Marketplaces
- Manage paid campaigns on Google Ads, LinkedIn Ads, and social media platforms.
- Handle Amazon and Flipkart portals (product listings, pricing strategies, promotions).
6. 6. Events & Conferences
- Plan and manage webinars, podcasts, and virtual events.
- Research and participate in industry conferences and exhibitions for brand visibility.
7. 7. Analytics & Reporting
- Track KPIs across digital and offline campaigns.
- Prepare monthly performance reports with actionable insights.
- Proven ability in B2B & B2C marketing, digital and offline branding.
- Strong skills in social media marketing, SEO, email campaigns, and content creation.
- Proficiency in tools: Google Ads, LinkedIn Ads, Mailchimp, ZOHO CRM.
- Experience in product launches and international market campaigns.
- Basic understanding of medical/healthcare terminology preferred.
- Robust written and verbal communication skills.
We Offer
- Collaborative and dynamic work environment.
- Opportunity to contribute to innovative and impactful projects.
- Competitive salary and benefits package.
📌 Social Media Marketing Specialist (Gandhinagar)
🏢 Aegis Lifesciences
📍 Gandhinagar