Job Summary:

We are looking for a proactive Digital Marketing Executive with 4 to 6 years of experience, preferably in the IT industry. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives that drive brand visibility, website traffic, lead generation, and customer engagement. This role requires hands-on experience in SEO, paid advertising, social media marketing, content marketing, and marketing analytics, with a strong focus on generating qualified leads for IT services and technology solutions. The candidate should be capable of working independently while taking ownership of digital marketing initiatives and contributing to the company's growth objectives.

Key Responsibilities:

- Develop and execute digital marketing strategies aligned with business objectives and growth targets.
- Plan, manage, and optimize campaigns across channels such as Google Ads, LinkedIn, Facebook, Instagram, and other relevant platforms.
- Drive lead generation initiatives through SEO, SEM, content marketing, email marketing, and social media campaigns.
- Monitor, analyze, and report campaign performance using tools such as Google Analytics, Search Console, and marketing automation platforms.
- Manage and improve website traffic, conversion rates, and user engagement through data-driven optimization.
- Collaborate with sales and design teams to support marketing and business objectives.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Create and manage email marketing campaigns, lead nurturing workflows, and customer engagement programs.




- Maintain and strengthen the companys online presence across digital channels.
- Track marketing KPIs and provide actionable insights to improve campaign effectiveness and ROI.
- Stay updated with the latest digital marketing trends, technologies, and best practices.

Required Skills & Competencies:

- Solid knowledge of SEO, SEM, PPC, social media marketing, and email marketing.
- Hands-on experience with Google Ads, Google Analytics (GA4), Google Search Console, and Tag Manager.
- Experience managing LinkedIn marketing campaigns and B2B lead generation activities.
- Understanding of content marketing strategies and conversion-focused campaign planning.
- Proficiency in marketing analytics, reporting, and performance optimization.
- Knowledge of website optimization, landing page management, and conversion rate optimization (CRO).
- Familiarity with Marketing Automation Tools (HubSpot, Zoho Campaigns, Mailchimp, or similar platforms) and AI tools (Claude, ChatGPT, Gemini)
- Strong analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong attention to detail and a data-driven mindset.

Qualifications:

- Bachelors degree in Marketing, Business Administration, Communications, Information Technology, or a related field.
- 4 to 6 years of hands-on experience in digital marketing, preferably in the IT, software development, SaaS, or technology services industry.

Good to Have:

- Certifications such as Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing.
- Basic understanding of HTML, WordPress, and website management.

📌 Digital Marketing Executive (Ahmedabad)
🏢 TechCompose
📍 Ahmedabad