About us

Were an Australian company building a modern POS system for hospitality businesses

restaurants, cafes and takeaways with plans to expand into retail and launch in India.

Alongside our POS product, we also manage social media marketing for a number of our

restaurant clients.

About the role

This is not a design-only role. Were looking for a hands-on marketing all-rounder who will

own our marketing end-to-end from strategy and planning through to content creation,

posting, paid ads, budgets and reporting. Youll operate like our head of marketing, but

small-company style: setting the direction and doing the work yourself. Youll also lead

people — getting the best out of our two part time team members today, and managing the

marketing team as it grows.

You’ll have two core missions:

1. Grow our POS brand — make our POS a recognised name in Australian hospitality and

drive customer acquisition.

2. Deliver results for our restaurant clients — run their social media marketing and make

sure they see real, measurable outcomes.

What you’ll do

Strategy & brand (our POS)

- Own the complete marketing strategy for our POS in Australia — positioning, messaging,
- channels and campaigns
- Build brand awareness across the hospitality industry and generate qualified leads and
- demo requests
- Research the Australian hospitality market, competitors and customer segments to
- sharpen our approach
- Contribute to go-to-market planning for our retail product and future India launch

Content & social media

- Plan monthly content calendars for our brand and for client accounts
- Create and publish posts, stories, reels and short-form video across Instagram,
- Facebook, LinkedIn and other relevant channels
- Brief and manage internal team members who help produce images and creatives — you
- own quality and deadlines

Paid advertising & budgets

- Plan, launch and optimise paid campaigns (Meta Ads, Google Ads)
- Manage advertising budgets for both our brand and client accounts




- Track performance, report ROI and adjust strategy based on data

Client marketing (our restaurant clients)

- Be the main marketing contact for our restaurant clients — build strong relationships
- with owners and managers
- Set clear growth goals with each client and deliver measurable results (engagement,
- followers, bookings, orders)
- Coordinate content collection from clients (food photos, videos, venue shots) and
- manage their posting schedules
- Recommend and manage ad budgets for clients and report outcomes regularly

Website, SEO & funnel

- Keep our website and landing pages sharp and converting; own SEO and content that
- ranks
- Set up simple email and CRM flows to nurture leads and demo requests through to sale
- Build social proof — customer reviews, testimonials and case studies for our POS and our restaurant clients

Team & stakeholders

- Manage our two part-time team members — delegate work, set standards and own the
- final output
- Help hire, onboard and lead new marketing team members as the company grows
- Engage and align multiple stakeholders — founders, team members and restaurant clients

AI & next-generation marketing

- Use AI tools to work faster and smarter across marketing planning, content creation, ads
- and reporting
- Own our visibility in AI search — make sure our POS shows up when people ask
- ChatGPT, Google AI and other assistants about POS systems (AEO/GEO alongside
- traditional SEO)
- Stay on top of how AI is reshaping marketing, and keep bringing the latest tools,
- channels and tactics into how we work

Ownership & reporting





- Run the entire marketing workflow end-to-end without day-to-day supervision
- Report regularly to the founders on KPIs, spend and results

What we’re looking for

- 2+ years in digital / social media marketing with proven results — both strategy and
- hands-on execution
- Strong understanding of the Australian market; hospitality, food or restaurant industry
- experience highly valued
- Confident content creator: design (Canva, Photoshop, Illustrator) and short-form video
- editing (CapCut, Premiere Pro or similar)
- Hands-on experience running Meta and Google ad campaigns and managing budgets
- Comfortable working directly with clients — setting expectations, presenting results and
- building trust
- Data-driven: you measure everything and let numbers guide your decisions
- Self-starter with a genuine ownership mindset — you thrive with autonomy and limited
- resources
- Able to manage and motivate a small team — you know how to delegate and get quality
- work out of others
- Ahead of the curve on AI — you actively follow how AI is changing marketing (AI search,
- new tools, new formats) and put it into practice
- Working knowledge of SEO, websites and email marketing — enough to own the full
- funnel, not just social
- Excellent written English and communication skills

Bonus points

- Hands-on experience using AI tools in real marketing work (planning, content, ads or
- automation)
- Experience marketing SaaS, POS or hospitality tech products
- Agency background or multi-client account management experience
- Familiarity with the Indian market (for our upcoming launch)

What we offer

- Fully remote with flexible working hours
- Real ownership — we’re product people, not marketers, so you’ll be the expert in the
- room with the trust and autonomy that comes with it
- Growth ahead: Australian expansion, a retail product and an India launch on the roadmap
- Competitive salary, negotiable based on experience

📌 Marketing Lead Hospitality POS (Remote) (Ahmedabad)
🏢 Techbiz Innovators
📍 Ahmedabad