Responsibilities:

- Plan and execute digital marketing campaigns across multiple platforms.
- Manage App Store Optimization (ASO) for Android and iOS applications.
- Optimize app titles, descriptions, keywords, screenshots, and metadata for better ranking.
- Conduct keyword research, competitor analysis, and market research.
- Manage and optimize campaigns on Google Ads, Meta Ads, and other platforms.
- Handle paid and organic user acquisition campaigns.
- Monitor app performance, installs, retention, ratings, and conversion metrics.
- Execute retention and lifecycle marketing strategies to improve engagement.
- Analyze LTV (Lifetime Value) and monetization performance.
- Conduct A/B testing and growth experiments for campaign optimization.
- Work on AI automation tools and marketing workflow automation.
- Coordinate with design and development teams for creatives and app updates.
- Analyze campaign performance and prepare reports using analytics tools.
- Stay updated with the latest digital marketing, ASO, and AI automation trends.

Skills Required:
- App Store Optimization (ASO)
- Paid User Acquisition




- Organic User Acquisition
- Retention & Lifecycle Marketing
- LTV (Lifetime Value) & Monetization Strategies
- Growth Experiments & Performance Tracking
- A/B Testing
- AI Automation & Marketing Automation Tools
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads Management
- Meta Ads (Facebook & Instagram Ads)
- Keyword Research & Competitor Analysis
- Social Media Marketing (SMM)
- Content Marketing & Copywriting Basics
- Google Analytics & Performance Tracking
- Basic Knowledge of Mobile App Marketing
- Email Marketing & Lead Generation
- Data Analysis & Reporting Skills
- Communication & Presentation Skills
- Creative Thinking & Problem Solving
- Time Management & Multitasking Ability

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Manager (Jamnagar)
🏢 Vasundhara Infotech
📍 Jamnagar