THE HOUSE OF ABHINANDAN LODHA

Manager Market & Sales Strategy (MSS)

Role Summary

Own the integrated marketing and sales intelligence agenda for HoABL's branded land business. Sit between data, sales execution, and strategic thinking bringing predictability, process, and acceleration to the revenue engine.

Reports ToCEO, with close working relationship with top management and boardSenioritySenior LeadershipLocationMumbai (HQ), with high field exposureModelFull-timeKey Responsibility Areas

A. Commercial & Growth Strategy The Plan

Own multi-year sales growth strategy across geographies, categories, and channels.

Lead annual AOP planning for revenue, margin, and market share.

¢ Steer new market entry and category expansion with explicit business cases.

¢ Own the sales plan end-to-end: targets, the launch calendar, and any changes to targets or calendar as the business moves.

¢ Track projects in and out of the active portfolio new project onboarding as well as project exits/closures.

B. GTM & Channel Architecture Launch Planning

¢ Architect GTM models: segmentation, targeting, and key account strategy.

¢ Manage the channel portfolio direct, digital, CP/partner, and inside sales.

¢ Govern new project launches: sales playbooks, campaign readiness, and post-launch review.

¢ Own end-to-end GTM launch planning for new projects.

¢ Plan and govern the opening of new phases within existing, live projects.

C. Pricing & Revenue Management The Price

¢ Own active pricing and revenue management as a continuous discipline, not a one-time exercise keeping a constant read on project health.

¢ Track competitor pricing, company cost structures, and category-level movement.





¢ Monitor brand reach and the company's price/product indexing versus the market.

¢ Recommend pricing and structuring interventions as market conditions shift.

D. MarketingSales Alignment

¢ Convert marketing inputs into coordinated sales actions.

¢ Align demand-generation priorities with shared pipeline and revenue goals.

¢ Maintain a tight feedback loop between field insights and marketing strategy.

E. Intelligence, Analytics & Governance

¢ Sponsor the market intelligence engine covering three layers:

Demand intelligence where demand is coming from and how it is moving

Funnel intelligence conversion and drop-off across every stage of the funnel

Market mapping macro trends, competition, and customer insight

¢ Own the business rhythm: a defined cadence of reviews where issues are surfaced, and failures and successes are root-caused with data not anecdote. This includes how reviews are run, what the ideal review format looks like, and the data that backs every discussion.

¢ Own MIS and review cadence/governance a clear, continuously updated view of how the business is faring against its targets.

¢ Run QBRs, pipeline reviews, and portfolio councils.

¢ Ensure every post-mortem translates into organizational learning and gets codified into the playbook.

F. Sales Operations & Performance





¢ Design incentive structures, including the balance between sourcing and closing schemes.

¢ Own commercial performance: pipeline health, win rates, and forecast accuracy.

¢ Own the "head" of the funnel demand sourcing, lead quality, and early-stage conversion.

¢ Own the "tail" of the funnel closures, collections, and clean handover to post-sales so accountability runs across the full funnel, not just the middle.

¢ Intervene on underperforming segments through targeted programs and coaching.

Candidate Profile

Experience

¢ 35 years in sales strategy, commercial excellence, or P&L; leadership.

¢ Proven in high-growth or complex multi-channel environments.

¢ Strong track record in GTM execution and senior stakeholder management.

¢ Preferred: consumer / real estate / D2C / tech-enabled businesses.

¢ Exposure to multi-geography sales operations at scale.

Education

¢ Full-time MBA / PGDM from a Tier 1 institute (IIM, ISB, XLRI, or global equivalent).

¢ Strong academic foundation in business, strategy, or analytics.

¢ Certifications in digital marketing, CRM, or sales operations preferred.

¢ Training in data-driven decision-making and commercial storytelling valued.

Skills & Competencies

¢ Strategic acumen with a P&L; mindset and comfort with growthprofitability trade-offs.

¢ Deep fluency in funnel analytics, sales processes, and CRM/MarTech tooling.

¢ High analytical orientation; translates data into crisp, CXO-ready narratives.

¢ Influences across matrixed organizations without hierarchical authority.

¢ Builder mindset creates systems, playbooks, and governance structures.

📌 AGM - Sales Strategist (Mumbai)
🏢 The House of Abhinandan Lodha
📍 Mumbai