Adobe Experience Platform (AEP) Journey Optimizer Lead

- Journey Design
- Omnichannel Orchestration
- Decision Management
- Offer Decisioning
- Channel

Job Title Adobe Experience Platform — Journey Optimizer (AJO) Lead Department Marketing Technology / Customer Experience

Collaborates With RT-CDP, Analytics, Creative, Legal & Compliance, Marketing Ops, Data Engineering

Location Remote / Hybrid

Employment Type Full-Time

Experience Level Lead / Senior (6+ years MarTech; 3+ years AJO or equivalent journey orchestration platform)

Salary Range Highly competitive + team leadership bonus + equity

About The Role The Adobe Journey Optimizer (AJO) Lead is a senior technical and strategic role responsible for the end-to-end design, delivery, and governance of customer journeys across every touchpoint. You will own the AJO platform for the enterprise — leading a team of specialists, setting journey architecture standards, and ensuring that every communication we send is timely, relevant, and channel-appropriate.

This role demands equal command of the AJO technical platform and the strategic thinking required to orchestrate millions of customer interactions in real time. You will partner with RT-CDP, Analytics, and Creative teams to translate audience intelligence into personalized journeys — from onboarding sequences and lifecycle campaigns to real-time triggered moments and AI-powered offer decisioning.

As the AJO Lead, you are the final authority on journey quality, channel governance, and platform health. You will mentor and grow a team, establish operating standards, and drive measurable improvements in customer engagement, retention, and lifetime value.

Channel & Capability Ownership This role requires hands-on leadership across the full AJO channel and decisioning stack:

Email Transactional, lifecycle & promotional. Full template governance.

Push Notification iOS & Android. Real-time

SMS / MMS Inbound & outbound. Keyword handling and opt-out logic.

In-App Messaging Mobile & web. Contextual overlays and banners.

Web Channel Personalized web content via AJO Web SDK rules.

Offer Decisioning AI-ranked offers via Decisioning Management API & Edge

Direct Mail Batch suppression lists and third party integration.

API-Triggered Transactional journeys via REST API invocation.

Reporting & CJA Journey analytics, funnel reporting, and CJA integration.

Key Responsibilities 01 Journey Architecture & Design ▶ Lead the end-to-end design of customer journeys across onboarding, lifecycle, retention, win-back, and real-time triggered use cases

▶ Define journey canvas architecture standards: entry conditions, wait logic, branching rules, exit criteria, and re-entry policies

▶ Architect multi-step, multi-channel journeys that coordinate email, push, SMS, in-app, and web touchpoints within a single orchestration canvas

▶ Design business-event and API-triggered journey patterns for transactional and operational communications (order confirmations, alerts, service notifications)

▶ Establish journey version control conventions, naming taxonomy, and documentation standards for all production journeys

▶ Review and approve all new journey designs before production deployment, enforcing quality and compliance standards

▶ Develop journey templates and reusable building blocks (fragments, conditions, wait rules) to accelerate delivery across teams

02 Omnichannel Orchestration & Frequency Management ▶ Define and enforce global frequency capping rules across all channels to protect customer experience and reduce fatigue

▶ Implement cross-journey suppression logic to prevent concurrent conflicting communications to the same profile

▶ Design priority scoring frameworks to determine which journey takes precedence when a customer qualifies for multiple concurrent paths

▶ Govern channel preference and opt-in/opt-out management, ensuring all communication respects consent stored in RT-CDP

▶ Architect quiet hours, send-time optimization (STO), and time-zone aware scheduling logic across all journey types

▶ Define holdout group strategies and global control group governance to measure incremental journey lift





▶ Monitor cross-channel contact pressure dashboards and make real-time adjustments to prevent volume spikes.

03 Decision Management & Offer Decisioning ▶ Own the AJO Decision Management framework: offer library structure, collections, placements, and ranking strategies

▶ Design AI-powered offer ranking using auto-optimization models and custom ranking formulas based on profile attributes and event signals

▶ Define eligibility rules, capping policies (total and per-profile), and fallback offer logic for all offer decisions

▶ Architect edge decisioning integrations via the Decisioning API for real-time sub-second offer delivery in web and mobile channels

▶ Build and govern offer catalogs across product lines, ensuring metadata consistency, image standards, and expiry management

▶ Design A/B testing frameworks for offer performance validation before full rollout

▶ Collaborate with merchandising, product, and marketing teams to translate business offer strategies into AJO decision logic

04 Personalization & Content Engineering ▶ Lead the implementation of dynamic content personalization using AJO’s expression editor and profile attribute references

▶ Govern email and push template architecture: reusable fragments, brand components, responsive layout standards, and dark mode support

▶ Define AJO Content Card and in-app message component standards for web and mobile experience consistency

▶ Implement conditional content blocks, personalization tokens, and fallback logic for all journey message templates

▶ Partner with Creative and Brand teams to build and maintain a governed AJO content library aligned to design system standards

▶ Lead integration of AI-generated content (Adobe Sensei GenAI) into journey message workflows where applicable

▶ Establish pre-send checklist processes: link validation, personalization QA, rendering tests across clients and devices

05 Testing, QA & Journey Validation ▶ Define and enforce a comprehensive journey QA framework covering entry logic, branching conditions, message rendering, and exit behavior

▶ Use AJO’s Test Mode to simulate journey flows across profile archetypes before every production deployment

▶ Build profile-based test seed lists representing key segment personas for repeatable pre-launch validation

▶ Conduct post-launch audits: verify journey entry volumes, step completion rates, and channel delivery metrics match projections

▶ Govern UAT (User Acceptance Testing) processes with Marketing and Business stakeholders for all new journey launches

▶ Develop regression test suites to validate that platform upgrades or configuration changes do not break existing journey logic

▶ Document known edge cases, exclusion conditions, and platform limitations for team reference and stakeholder transparency

06 Analytics, Reporting & Optimisation ▶ Own AJO journey reporting: define KPI frameworks for open rates, click rates, journey completion, conversion, and revenue attribution

▶ Build and maintain journey performance dashboards in AJO Reporting, Customer Journey Analytics (CJA), and BI tools

▶ Lead continuous optimization programs: analyze journey funnel drop-off, identify friction points, and implement A/B and multivariate tests

▶ Define audience segmentation hypotheses and work with RT-CDP to build and validate test vs. control audiences

▶ Produce weekly and monthly executive journey performance reports with actionable recommendations

▶ Develop attribution frameworks to measure the incremental contribution of AJO journeys to revenue, retention, and NPS

▶ Champion a test-and-learn culture across the team, documenting test results and scaling winning variants

07 Platform Governance, Team Leadership & Stakeholder Management ▶ Serve as the primary AJO platform owner: manage sandbox strategy, release management,



and platform configuration governance

▶ Lead, mentor, and develop a team of 2–5 AJO specialists and campaign operators through regular 1:1s, goal setting, and skills development

▶ Define and enforce AJO operating standards: journey naming conventions, approval workflows, change management, and incident response

▶ Act as the primary AJO liaison to Adobe account teams, Technical Account Managers (TAMs), and Adobe consulting partners

▶ Lead business requirements gathering with Marketing, CRM, and Product teams, translating use cases into AJO solution designs

▶ Present journey strategy, performance, and roadmap updates to VP and C-suite audiences on a quarterly basis

▶ Own the AJO capability roadmap: evaluate new platform features, beta programs, and integrations for business applicability and implementation priority

Required Qualifications AJO Platform & Technical Skills

- 6+ years in marketing technology; 3+ in AJO or equivalent (SFMC, Braze, Iterable)
- Expert-level AJO proficiency: journeys, segments, offers, messages, reports
- Deep knowledge of AJO Decision Management (offers, placements, ranking)
- Experience with AJO expression editor and profile-based personalization
- Hands-on AEP RT-CDP integration: audience activation into journeys
- Email HTML/CSS development and responsive template design
- AJO Web SDK & in-app channel configuration experience
- API-triggered journey design and REST API integration patterns

Leadership & Strategic Skills

- Proven track record leading a MarTech platform team (2+ direct reports)
- Ability to translate business objectives into journey orchestration strategies
- Strong stakeholder management up to VP/C-suite level
- Experience running structured A/B and multivariate testing programs
- Excellent verbal and written communication skills
- Comfortable owning a product/platform roadmap and presenting to executives
- Skilled at building consensus across Marketing, Legal, Tech, and Data teams
- Experience with Agile/Scrum delivery and sprint-based campaign execution
- Data-driven mindset with solid analytical and problem-solving skills

Preferred Qualifications

- Adobe Certified Expert — Adobe Journey Optimizer or Adobe Campaign certification
- Hands-on experience with Adobe Customer Journey Analytics (CJA) for cross-channel funnel and attribution analysis
- Familiarity with AJO’s AI-powered send-time optimization, fatigue scoring, and predictive engagement models
- Experience integrating AJO with Salesforce CRM, SAP, or ServiceNow for triggered operational and transactional journeys
- Background in B2B journey orchestration using AEP B2B Edition (Account Journeys, Account Profiles, Opportunity-triggered flows)
- Knowledge of mobile push infrastructure: APNs/FCM certificate management, rich push templates, and deep link handling
- Exposure to Adobe Mix Modeler or marketing attribution platforms for cross-channel ROI measurement
- Prior experience leading an AJO implementation or migration from a legacy ESP/journey platform
- Familiarity with WhatsApp Business API or LINE channel integration within AJO

How Success Is Measured

- SucceJourney Delivery Rate
- Journey Completion Rate
- Offer Acceptance Rate
- Time-to-Launch (New Journey)
- Customer Contact Fatigue
- A/B Test Velocity
- Frequency Cap Compliance
- Team Capability
- Executive Reporting Currency
- Platform Incidents

Target Outcome

- 99%+ successful message delivery rate across all active journey channels ss Metric
- Target completion rate defined per journey type; continuous QoQ improvement
- > 15% uplift in offer click-through vs. non-personalized baseline (Decision Mgmt)

- Zero increase in unsubscribe/opt-out rates following new journey deployments
- Standard journey launched within 5 business days of approved requirements
- Minimum 2 active journey optimization tests running at all times
- 100% of communications honour configured global and channel-level frequency caps
- All team members maintain active Adobe certification; 100% completion of quarterly learning goals
- Monthly journey performance report delivered within 5 business days of month-end close

- Zero Sev-1 incidents caused by journey configuration errors; P2 resolved within 4 hours

📌 Adobe Experience Platform — Journey Optimizer (AJO) Lead (Gurugram)
🏢 AIonOS
📍 Gurugram