Job Summary

We are looking for a skilled PPC & Performance Marketing Specialist to manage and optimize paid advertising campaigns and drive high-quality leads for HubBrokers products and services. The ideal candidate will have strong hands-on experience in Google Ads, LinkedIn Ads, Meta Ads, Display Advertising, SEO, and Zoho CRM.

The role involves planning, executing, analyzing, and scaling performance marketing campaigns while working closely with Sales and Product teams to improve lead quality, conversion rates, and overall business growth.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display Networks.
- Develop and implement performance marketing strategies to generate qualified B2B leads.
- Manage complete PPC campaign lifecycle including:
- Keyword research
- Audience targeting
- Ad copy creation
- Bid management
- Budget allocation
- Landing page optimization
- Conversion tracking

- Monitor campaign performance and optimize campaigns to improve:

- ROI
- Lead quality
- Conversion rate
- Cost per acquisition (CPA)

- Manage and optimize marketing automation workflows using Zoho CRM.
- Track campaign performance, lead sources, and sales conversions through CRM and analytics platforms.
- Work closely with Sales teams to align marketing campaigns with lead nurturing and revenue goals.
- Support SEO activities including keyword research, on-page optimization, content planning, and website performance improvements.
- Create and coordinate marketing assets including landing pages,



ad creatives, newsletters, blogs, and campaign content.
- Conduct competitor research and identify current opportunities for paid and organic growth.
- Support product launches through data-driven marketing campaigns.
- Maintain brand consistency across all digital marketing channels.

Required Skills & Qualifications

- Proven experience in PPC, Performance Marketing, or Digital Lead Generation.
- Hands-on experience managing campaigns on:
- Google Ads
- LinkedIn Ads
- Meta Ads
- Display Advertising Platforms

- Experience in managing paid advertising budgets and optimizing campaigns for business outcomes.
- Strong understanding of:

- Google Analytics
- Conversion tracking
- Landing page optimization
- Campaign reporting

- Experience working with Zoho CRM and marketing automation tools.
- Good knowledge of SEO, keyword research, and organic search optimization.
- Familiarity with:

- LinkedIn Sales Navigator
- WordPress
- Canva
- Social media platforms

- Excellent written and verbal communication skills in English.
- Strong analytical mindset with the ability to interpret data and make performance-driven decisions.
- Creative problem-solving approach with the ability to scale campaigns while maintaining lead quality.

Preferred Experience

- Experience working in B2B SaaS, technology, or software-based companies.
- Experience supporting product launches and integrated digital marketing campaigns.
- Knowledge of Danish language will be an added advantage.

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Hubbroker It Solutions
📍 Ahmedabad