- Achieve assigned sales targets and drive profitable business growth within the allocated territory.
- Expand market reach by increasing distribution width, product availability, and outlet coverage across all assigned channels.
- Build and maintain robust relationships with distributors, retailers, wholesalers, and modern trade partners to strengthen market presence.
- Lead, coach, and develop Sales Officers (SOs) and Inside Sales Representatives (ISRs) through regular field visits, performance reviews, and continuous capability building.
- Analyze sales performance, identify market opportunities, monitor competitor activities, and implement action plans to improve business performance.
- Prepare accurate sales forecasts and coordinate with supply chain and dispatch teams to ensure uninterrupted product availability.
- Ensure effective execution of sales strategies, trade schemes, merchandising standards, and product placement initiatives across all channels.
- Conduct regular business reviews with the sales team, monitor key performance indicators, and drive a culture of accountability and continuous improvement.