Job Title: Business Development Head Franchisee & Shop-in-Shop (SIS)

Company: Shivali Boutique Private Limited

Location: E-308, S4U

Experience: 610 years

Reporting to: [Director / CEO / Founder] Industry: Fashion & Apparel Indo-Western, Indian & Western Women's Wear

About Shivali Boutique Pvt. Ltd.

Shivali Boutique Pvt. Ltd. is a leading women's wear brand specialising in Indo-Western, Indian, and Western fashion, with a strong retail presence across 10,000+ retailers pan-India. As we scale our organised retail footprint, we are looking for an experienced Business Development leader to spearhead our Franchise and Shop-in-Shop (SIS) expansion strategy.

Role Overview.

We're looking for a hands-on Business Development Head who has taken franchise and SIS models from concept to execution someone who understands the complete lifecycle: market identification, partner scouting, deal structuring, store launch, and post-launch performance management. This is a leadership role for someone who can build and own the franchise/SIS vertical end-to-end.

Key Responsibilities

Strategy & Expansion

- Design and execute the pan-India franchise and SIS expansion strategy in line with brand growth targets
- Identify and prioritise high-potential cities, malls, and high-street locations for new franchise/SIS stores
- Build a solid pipeline of prospective franchise partners and department store/MBO tie-ups for SIS

Partner Acquisition & Deal Structuring

- Scout, evaluate, and onboard franchise partners and SIS partners (department stores, large MBOs, LFS)
- Negotiate commercial terms investment, revenue share, minimum guarantee, space, layout, and other deal parameters
- Draft and finalise franchise/SIS agreements in coordination with legal and finance teams.

Store Development & Launch.

- Own the entire store setup process site selection, layout approval, VM/branding coordination, and store readiness
- Coordinate with internal teams (VM, supply chain, finance, HR)



to ensure smooth store launches within timelines
- Ensure brand standards are maintained across all franchise and SIS locations

Operations & Performance Management

- Track store-wise performance (sales, sell-through, inventory health) and drive corrective action plans with partners
- Build strong, long-term relationships with franchise/SIS partners to ensure retention and repeat expansion
- Monitor competitor franchise/SIS activity and market trends to refine expansion strategy

Team & Stakeholder Management

- Build and lead a team to support franchise development, store operations, and partner relations as the vertical scales
- Liaise with existing retailer network (leveraging the brand's 10,000+ retailer base) to identify franchise/SIS conversion opportunities
- Present expansion plans, budgets, and performance reports to leadership

Required Skills & Experience

- 610 years of experience in Business Development / Franchise Development / Retail Expansion, preferably in fashion, apparel, or lifestyle brands
- Proven track record of having built franchise and/or SIS networks from scratch full lifecycle experience is a must (not just partner onboarding)
- Solid understanding of retail real estate, mall/high-street dynamics, and department store SIS operations
- Excellent negotiation, deal-structuring, and relationship management skills
- Ability to work cross-functionally with VM, supply chain, finance, and design teams
- Strong analytical skills comfortable with store P&L;, sell-through analysis, and ROI evaluation
- Willingness to travel extensively across India
- Prior experience in Indo-western/ethnic wear or women's fashion category preferred

Qualifications

- MBA/PGDM in Marketing, Retail Management, or related field (preferred but not mandatory with strong relevant experience)

What We Offer

- Leadership role in a fast-growing, well-established women's wear brand
- Opportunity to build and own a new business vertical from the ground up.
- Competitive compensation + performance-linked incentives.

📌 Business Development Manager (SIS AND Franchise) (Ahmedabad)
🏢 Shivali Boutique Ahmedabad
📍 Ahmedabad