People &

- Careers

A1 ADAS Group Hires Jamie Willis as Business Relationship Manager

Published

September 16, 2025

Author

James Lockwood

A1 ADAS Group Names Jamie Willis to Lead Customer Relationships. | Image: A1 ADAS Group

A1 ADAS Group has appointed Jamie Willis as Business Relationship Manager to support UK workshops as the company expands. The family-run group, which has doubled in size over the past year, provides mobile ADAS calibration, remote diagnostics and workshop equipment supply. Willis will focus on onboarding new accounts, deepening existing relationships and ensuring customers understand the full scope of services across the UK.

A1 ADAS Group is scaling capacity in ADAS calibration and remote diagnostics, areas gaining momentum across the aftermarket.

Recent Tyre

News coverage of live ADAS calibrations at Automechanika Birmingham 2025 highlights the group’s hands-on approach to technician training and support.

“Finding the right person for this role was about more than experience. We wanted someone who truly understands our ethos,” said Iain Molloy, Managing Director at A1 ADAS Group.

Who is Jamie Willis

Willis brings nearly 30 years’ automotive experience, from apprentice and technician roles to workshop management and technical data. He joins from ALLDATA with first-hand insight into the pressures faced by technicians, bodyshops and fleets. “Equipment is only as positive as the person operating it,” Willis said, noting the value of rapid remote diagnostic response for workshops.

As Business Relationship Manager, Willis Will:

- Onboard new customers across bodyshops, garages and fleets

- Strengthen existing relationships with faster, clearer communication

- Help workshops understand available mobile calibration, remote diagnostics and equipment options

What A1 ADAS Group offers The Group Provides:

- UK-wide mobile ADAS calibration

- Remote diagnostics support for workshops and fleets

- Supply and installation of ADAS, diagnostic and garage equipment





A1 ADAS Group’s recent expansion includes M&A; activity in 2025, aligning with its nationwide service model. Trade press reported the acquisition of West Midlands-based Autocalibration in March 2025, providing additional regional reach.

Tagged with: A1 ADAS Group, ADAS calibration, remote diagnostics, business relationship manager, workshop equipment, UK aftermarket, technician support, bodyshops, fleets, IMI qualifications

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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A1 ADAS Group Hires Jamie Willis as Business Relationship Manager

Author

James Lockwood

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