Responsibilities

- Plan and manage lead generation campaigns through social media, email marketing, paid ads, LinkedIn outreach, landing pages, webinars, and events.
- Manage social media platforms by planning content calendars, campaign themes, creative posts, engagement activities, and performance tracking.
- Coordinate with design and content teams to create impactful creatives, campaign communication, videos, brochures, and marketing collaterals.
- Identify target audiences and develop campaign ideas for domestic and international markets.
- Support brand positioning, messaging, storytelling, and marketing communication for IT services, software products, and technology solutions.
- Research competitors, industry trends, customer preferences, and market opportunities to generate fresh marketing ideas.
- Work closely with sales and business development teams to improve lead quality, campaign alignment, and conversion opportunities.
- Track campaign performance, lead generation metrics, engagement rates, and brand awareness outcomes.
- Suggest creative marketing ideas for events, expos, webinars, partnerships, referral campaigns, and digital promotions.
- Maintain brand consistency across all online and offline communication channels.

Requirements

- 4+ years of relevant experience in brand marketing, lead generation,



social media marketing, or marketing strategy, preferably in the IT, software, SaaS, or technology industry.
- Experience working with international markets or global B2B audiences will be preferred.
- Strong understanding of branding, brand awareness campaigns, social media management, and lead generation strategies.
- Hands-on knowledge of LinkedIn, Meta platforms, Google Ads, email campaigns, CRM tools, analytics tools, and marketing automation platforms.
- Ability to create fresh, practical, and business-focused marketing ideas.
- Good understanding of customer targeting, campaign planning, audience engagement, and sales funnel support.
- Creative mindset with strong communication, coordination, and presentation skills.
- Ability to work with cross-functional teams including sales, design, content, product, and leadership.
- Analytical ability to review campaign results and recommend improvements.
- AI-enthused and adaptive to current marketing technologies, tools, and trends.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Brand Marketing & Lead Generation Specialist (Ahmedabad)
🏢 iSummation
📍 Ahmedabad