Product Marketing Manager ABM

CallHippo Full time Remote / Hybrid Enterprise Mid-Market Focus

About the Role

CallHippo is scaling upmarket targeting enterprise and mid-market accounts globally. Were looking for a revenue-focused PMM to own our ABM motion end-to-end: from ICP definition and account selection through to pipeline influence and expansion. This is a hands-on builder role, not a strategy-only position. You will run the tools, write the copy, and be accountable for meetings booked and pipeline influenced.

What Youll Own

ABM Strategy Account Intelligence

- Define and maintain tiered target account lists (Tier 1: 1:1, Tier 2: 1:few, Tier 3: programmatic) using firmographic, technographic, and intent data (6sense / Bombora)
- Map buying committees across VP Sales, CX, RevOps, IT, and Finance with tailored messaging per persona

AI-Powered LinkedIn Email Outreach

- Own the full outreach stack: Clay for enrichment and AI personalisation, HeyReach or Expandi for LinkedIn multi-account automation, Lemlist or Instantly for email sequencing
- Build signal-triggered workflows job changes, funding rounds, competitor mentions that launch personalised sequences automatically
- Write and A/B test outreach copy at every step; set up AI inbox management to classify replies and alert AEs on hot leads within minutes
- Run multiple concurrent strategies simultaneously: competitor displacement, intent response, industry cluster, and named account campaigns

Account-Level Advertising Web Personalisation

- Run LinkedIn Matched Audiences and Google competitor conquest campaigns against named account lists
- Deploy Mutiny for dynamic website personalisation; build industry-specific landing pages and account-specific microsites for top Tier 1 targets

Content, Proof Competitive Intelligence

- Own vertical case studies, competitive comparison content (vs. RingCentral, Aircall, CloudTalk), and an interactive ROI calculator
- Manage the G2 / Gartner review programme target 50+ verified reviews before scaling Tier 1 enterprise outreach

Events,



Gifting Sales Alignment

- Plan executive roundtables and dinners for Tier 1 accounts; run pre-conference ABM plays to pre-book meetings before event floors open
- Manage gifting via Reachdesk or Sendoso, triggered by behavioural signals (pricing page visits, deal stall points)
- Build the shared account heat score model in HubSpot or Salesforce; set up real-time Slack alerts to AEs when accounts cross intent thresholds
- Report on pipeline influenced, deal velocity, and ACV from ABM accounts not MQL volume

What Were Looking For

- 4+ years in B2B SaaS marketing, with at least 2 years in ABM, demand generation, or product marketing
- Hands-on experience with Clay, LinkedIn automation (HeyReach, Expandi, or Salesrobot), and email sequencing tools youve operated these, not just read about them
- Proven track record of building multi-channel ABM programmes that influenced measurable pipeline
- Strong outreach copywriter you have A/B test data showing what works, not just opinions
- Familiarity with intent data platforms (6sense, Bombora, G2 Buyer Intent) and how to turn signals into booked meetings
- Commercially minded you understand buying committees, enterprise sales cycles, and what moves an enterprise deal
- Bonus: VoIP / CCaaS / sales engagement software experience; experience running executive events; Mutiny or web personalisation background

Tools Youll Work With

Clay HeyReach / Expandi Lemlist / Instantly 6sense / Bombora Apollo LinkedIn Sales Navigator HubSpot / Salesforce Mutiny Reachdesk / Sendoso Make / n8n

How Youll Be Measured

- 40%+ of total new pipeline influenced by ABM activity
- 15 30 qualified meetings booked per month from outreach sequences
- 5 8% reply rate across active LinkedIn and email sequences
- 1.5 2x win rate on ABM accounts vs. non-ABM baseline
- 20%+ faster deal velocity on ABM accounts

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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