- Develop and execute comprehensive SEO strategies to increase organic traffic and improve keyword rankings.

- Conduct thorough keyword research and analysis to identify relevant keywords and optimize website content.

- Implement on-page optimization techniques, including optimizing website content, meta tags, and internal linking structure.

- Execute off-page optimization strategies such as link building and content promotion to improve website authority and ranking.

- Perform regular technical SEO audits to identify and address website issues affecting crawlability, indexability, and site performance.

- Develop and implement SMO strategies to enhance brand visibility and engagement across social media platforms.

- Manage and maintain social media profiles, monitor channels, respond to comments and messages, and foster community growth.

- Monitor and analyze website traffic, keyword rankings, and social media metrics using tools like Google Analytics, Google Search Console, SEMrush, Moz, Hootsuite, and Buffer, preparing regular reports to track progress and performance against goals.

- Stay updated with industry trends, algorithm updates, and best practices in SEO and SMO, continuously seeking opportunities to optimize strategies and adapt to changes in search engine and social media algorithms.

- Create compelling content for both website optimization and social media channels, utilizing excellent written and verbal communication skills.

- Utilize creative thinking and problem-solving abilities, proactively identifying and capitalizing on improvement opportunities.

Job Requirements





- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).

- Proven experience as an SEO & SMO Specialist or similar role, with a robust portfolio showcasing successful SEO and SMO campaigns.

- In-depth knowledge of SEO principles, techniques, and best practices, including keyword research, on-page optimization, and link building.

- Familiarity with social media platforms and their respective algorithms, along with experience in developing and implementing SMO strategies.

- Proficiency in SEO and SMO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Hootsuite, and Buffer.

- Strong analytical skills and the ability to interpret data to drive actionable insights and recommendations.

- Excellent written and verbal communication skills, with the ability to create compelling content for both website optimization and social media channels.

- Creative thinking and problem-solving abilities, proactively identifying and capitalizing on improvement opportunities.

About Company

Estalvis Advisors Private Limited is a leading company in the industry, driving organic traffic and engagement through effective SEO and SMO strategies. We invite you to join us in this exciting opportunity, driving organic traffic, engagement, and brand visibility through effective SEO and SMO strategies.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SEO & SMO Expert (Kolkata)
🏢 Estalvis Advisors
📍 Kolkata