Role & responsibilities :

1. Planning

- Creates Annual Operating plans that support strategic direction set by the Management and correlate with annual operating budgets; submits annual plans to the Management for approval.
- Collaborates with Chief Executive Officers & Head of Sales to define and articulate the organizations vision and to develop strategies for achieving the vision for Dairy Division.

- Develops future leadership within the organization.

2. Sales and Distribution & Operations.

- Takes overall responsibility for monitoring and achieving set targets of General Trade [GT] 90% and Contemporary Trade [MT] & HORECA [10%] for sales within the Territory for effective sales, marketing and distribution strategy, and a robust pricing strategy.
- Planning along with other departments on achieving the company goals and strategize the same with marketing department.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and m onitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Driving business growth through identification & penetration of new market segments for attainment of periodical targets.
- Devising & implementing pre & post marketing activities for successful launching of new products.
- Reviewing on the progress every month with sales team and guide them on future achievement.
- Analyzing of sales reports and taking necessary action on the same in discussion with Head of Sales.
- Appointing distributors as per the criteria.
- Visiting the market and identifying the gaps in the market and taking the necessary actions to full fill the gaps in the market and must be responsible for overall Market growth.
- Need to be aware of competitor activities,



and need to submit reports to the Head of Sales on competitor activities and strategies implementing by competitor.
- Formulate, direct and co-ordinate marketing activities and policies to promote and services, working with advertising and promotion Managers.
- Strategizes on business development in untapped markets.
- To be responsible in Distribution, Sec. & Pri. Sales. Product wise / SKU wise for the total Area.
- Effectively utilizing down the line Team.
- Reporting as per norms Weekly / Daily ./ Monthly
- To make Business healthy need to keep watch on the Investment return of the Dist.
- To train Down the line to develop their skill.

3. Financial Management

- Oversees staff in developing Annual Budgets that support operating plans of entire Region and submits budget for Management approval.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Prudently manages the organizations resources within budget guidelines according to current laws and regulations.
- Ensure that staff practices all appropriate accounting procedures in compliance with General Accounting Principle
- Provides prompt, thorough, and accurate information to keep the management appropriate information of the organization’s financial position.

4. HR Management – Work closely with HR for the following

- Recruitment.
- Employee development & Training.
- Ensuring overall consistency in policies with changes for country specific clauses and implementation.
- Employee relation.
- Employment and compliance.

PMS and improve system.

Preferred candidate profile

A minimum of 10-15 years of Work experience comprising of a judicious mix of Line Sales and Marketing /Brand Management/ Category and Operations experienced in GT. Pref. Candidate should be from Frozen/Dairy/FMCG Industries.

📌 Sales Manager - Keventer (Kolkata)
🏢 Keventer
📍 Kolkata