Key Responsibilities

- Plan and execute Below-the-Line (BTL) marketing campaigns to enhance brand visibility and generate quality leads.
- Coordinate with vendors for printing, fabrication, branding, and promotional materials, ensuring timely delivery and quality execution.
- Develop and maintain strong vendor relationships while managing negotiations, costing, and project execution.
- Manage outdoor branding activities, including hoardings, banners, standees, posters, wall branding, and transit media.
- Coordinate with branch teams to ensure smooth and timely execution of local marketing initiatives.
- Monitor campaign performance and prepare detailed post-event reports with key insights and recommendations.
- Manage BTL marketing budgets, ensuring cost-effective execution without compromising quality.
- Ensure brand guidelines are consistently followed across all marketing and branding materials.




- Collaborate with the digital marketing and creative teams to deliver integrated marketing campaigns.
- Track competitor activities, market trends, and identify recent opportunities for local market expansion.
- Maintain proper documentation, including vendor quotations, purchase orders, invoices, campaign reports, and activity records.
- Travel as required for campaign planning, execution, vendor coordination, and project monitoring.

Required Skills

- Strong communication and interpersonal skills.
- Excellent planning and organizational abilities.
- Vendor management and negotiation skills.
- Event management and execution expertise.
- Budget management and reporting.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
- Ability to work under pressure and travel extensively.
- Problem-solving and decision-making skills.

📌 Assistant Manager-Marketing For RICE Education (Kolkata)
🏢 Rice Education
📍 Kolkata